that takes place, that's why many ebusiness folks are



seeking out joint ventures. What IS a joint venture

(JV for short) you ask? Basically it's when you agree

to form a partnership and jointly promote someone.

== BENEFITS OF JV ==

Here are some benefits you can realize from forming

joint venture.

1. EXPOSURE: You can instantly "double" the exposure of

your products and services by tapping into each other's

built-in audiences, business relationships, and mail

lists.

2. MENTORING: As partners, you'll form a powerful

relationship and learn from one another. As you create

plans together, each partner's specialties and

knowledge will complement the others.

3. FORM A DYNAMIC DUO: Being associated with other

highly successful business people enhances your image

and reputation. Look at the fantastic relationships

that Jim Daniels, Rick Benita and other successful

marketers have built. They are examples of people who

truly are putting the power of partnerships to work!

== TIPS FOR BUILDING A SUCCESSFUL RELATIONSHIP ==

Are two heads better than one? Well YES and no... You

see, relationships can be sweet or they can quickly

turn sour. Like a good marriage, a joint venture

relationship needs to be built on a

solid foundation of trust and friendship. Partnerships

need nurturing, loyalty, and faithfulness from both

parties. It's not a one way street. Partner's need to

genuinely care about and trust each other.

1. BE HONEST AND SINCERE: It all starts with the

proposal. If you don't write a strong proposal, the

future of your JV will quickly be decided with a

"click". An impersonal, hard sell letter will turn

your prospect off. Instead, write a personalized

proposal including what you both could bring to the

project and what you both can expect of a joint venture

partnership.

2. KNOW YOUR POTENTIAL PARTNER: Take time to get

familiar with their business, their web site, and

ezine. This way can tell your partner what you like

about their business and how you foresee them working

together. You may even consider making a phone call to

say hello and "meet" each other first. The few joint

venture letters I actually consider are from folks who

take time to know me and my business, and speak

honestly about WHY and HOW we could work together.

3. WHAT's IN IT FOR ME? Explain up front how working

together would be mutually beneficial to both of you.

If a joint venture proposal screams "ME, ME, ME" then

why would you consider it? Instead, take time to think

about how YOU could help your potential partner.

Clearly state the potential benefits to your partner.

Will they gain instant access to 40,000 extra

subscribers? Will you endorse your partner's products?

How can you grow your partner's business?

4. RESPECT YOUR PARTNER: What you do reflect on the

reputation of your partner. Conduct yourself with

integrity and professionalism. If I am promoting "Joe

Schema's" product, I expect Joe to treat my customers

with respect and offer outstanding customer service. If

Joe doesn't answer his emails, offers bad customer

support, or his product doesn't "work" - then that

reflects badly on his partner's reputation.