The rise of the internet and online world has promoted a huge expansion of article marketing. Today there are sites and directories devoted to publishing article for marketing purposes. These sites may contain information on a general scale or sites can be found for very special and specific interests. As long as you follow the sites' guidelines and format then you can post an article.
Focus on planning ahead. Are you going to write every day? And if so, how many articles per day? Which topics will you cover? Where are you going to send your articles? How will you analyze the data you get from your strategies, and how will you manage it? Plan all this before you get started, because in the long run you'll thank yourself for being well-organized, and well-planned.
Blog content syndication is based on the same concept. But you don't submit your articles to article directories. You submit your content to blogs. These can be public blogs, or privately owned blogs. Both can work. Another difference between article submission, and blog syndication is that you are allowed to include links in your content when you submit your articles to blog. This type of links are also known as in-content links. This is a very effective method of driving traffic. If you use the right blog network, you should be very happy with the results. Some marketers call this article marketing 2.0.
Local recognition starts occurring when you meet people who say they know you, and it's because - you guessed it, they've read one of your articles in a local magazine or newspaper.
Video Marketing - You know how interested you get when you see someone's pictures and you can then put a face to a name? Well, imagine how powerful video can be? All you need is a camera, a script and some simple editing software and you are good to go! Once you're finished, insert your link to your site at the bottom of the video and BOOM, more exposure and you're viewed as a leader once again.
Use Article Distribution Sites. There are several website directories that are popular resources for webmasters and ezine publishers seeking quality articles to republish. When your articles begin to be republished on other sites and ezines, this creates a viral effect and can bring quite a bit of traffic to your own website!
You can write your own newsletter, or if you are pressed for time, send out a quote or a tips list, or pay someone else to do the writing - purchase a pre-written newsletter in your area of specialty. Inject your own personality into the ezine so that people come to know and trust you over time.
Article directories receive tens of thousands of hits daily from people looking to read the information writers like you are providing. They are also a resource for bloggers and other website owners that are looking for content, more on that in a moment. When people visit these article directories usually through search results they are taken immediately to your article, where the visitor will read it and hopefully click the link in your resource box that takes you to your website.
Home Business Marketing Ideas
Unfortunately there are people using the internet who are dishonest and will have no hesitation in changing affiliate links. Affiliate links are easily changed so it is strongly advised that you cloak your links prior to starting any advertising in order to avoid the loss of commissions. You can do this through your hosting panel if you own your own domain or by using tinyurl.
It is really important to check that all the links on your website as well as your affiliate links are working as there is nothing more off putting to a potential customer to click on a dead link. If you search on Google for `link checker` or `link validator` you will find some really helpful free online tools to check the links on your website.
It is not unusual for sites to go down for some reason or another, for example they may be having server problems and if that is the case you need to be in a position to immediately pause your marketing campaigns during the period the site is offline. You certainly do not want to be paying for clicks to a dead link. If you are using pay per click advertising (PPC) you can access your account and temporarily disable the display of your advert.
The same applies to credits you may have accumulated or purchased in the traffic exchanges. For example Traffic Swarm offers a facility where you can temporarily disable the display of your link. Once the site is back online you can then simply log in to your account and enable the links again. Most classified advertising sites also give you the option to open an account which will enable you to make changes to your adverts and put them on hold if necessary.
It is also unfortunate that some programs are short lived on the internet and so it is important that you ensure that you are not promoting an affiliate program that no longer exists.
If you are considering purchasing targeted traffic then be sure you will be given access to a panel where you can check your stats and change the targeted website if necessary.
Sure there are going to be places that you are promoting your online home business and affiliate links that you will not be able to change immediately, but at least for any paid advertising it is advisable to only use services whereby you have access to your account in order to be able to control when your adverts run.
Also be sure to read emails that you receive from the affiliate programs that you are marketing as they may include important information regarding changes to their links or advertising materials such as banners and landing pages. It is advisable to upload any banners you are using to your own hosting account so that in the event of the affiliate program discontinuing a banner your link will not be affected.
One of the very important things I have learnt while growing my own online home business is that you need to be in control of as much as possible on the internet and you can achieve this to a certain extent by owning your own domain. You then have more control of your online home business marketing and will be able to promote all your affiliate links on one website and be in a position to instantly access your hosting panel to change, cloak and redirect affiliate links.
Both Seotips8 & are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.