Peter Drucker once stated that the purpose of every American business is one thing - creating customers. Research by the American Management Association show that your average HAPPY customer will tell 3 people about her experience with you. Research shows that, out of 25 dissatisfied customers, one customer complain, 24 are dissatisfied but do not complain, and 6 of 24 non complainers have serious issues with the organization. More importantly for selling professionals, customer service is included in 40 percent of every client interaction.
I remember the greatest words I ever heard when seeking to repair my computer after a 3 hour conversation, the representative getting tired stated, "You are a customer, and I will get this repaired for you no matter what". When you supply grand slam customer service, your business costs are lower and your success greater.
Great Service Requires Great Solutions
After doing some research, I have discovered that the key to grand slam customer service is practicing it. Just like an athlete practices for an event, or the musician practices for a concert, the service provider must practice. Here is my seven-step protocol to enhance your service delivery.
PRACTICE ? Customer Service
-Positive First Impression - you must be genuinely interested in assisting others. passion and empathy separates the athletes from the spectators.
-Rapport - 98% of every interaction involves trust and respect. Ensure you establish rapport with every client.
-Assess the Issue - Asking provocative questions is the only way to get to the heart and soul of every issue.
-Communication - The best communicators listen first and speak second. Athletes know when to ask and when to tell.
-Time Management - Customer Service representatives are trained to expeditiously respond to issues but can you do this qualitatively too?
-Interest - Gaining interest requires an understanding of the multi generational and cultural issues that assist in building rapport and becoming genuinely being interested in others, a famous Dale Carnegie and biblical trait.
-Closing on a Positive Note - Always close your calls on the positive side seeking to address any open issues and questions.
-Evaluation - Customer service requires conviction and passion to aid others. Once complete with your calls ensure you also evaluate to carry these themes from call to call.
No Clients are the same
You must adjust this process to fit your business and strategy. Ensure success by evaluating your clients, and your staff to closely align the staff with compelling client needs. Document your successes and discuss these with your team, so that your game plans adjust as new needs arise.
Copyright (c) 2008 Drew Stevens PhD
How To Customer Service
The other day I went into drug store and was standing at the counter to ask the gal where I could find a certain type of aspirin. She was on the phone apparently talking to someone she knew. She looked up at me and didn't even acknowledge I was there waiting. The pharmacist was busy filling an order and totally ignored me. I waited until she was off the phone and she walked over to the pharmacist and then left out the back door, leaving me standing there. Needless to say, I will never go back there again. My question is; what ever happen to customer service?
Fred: You're not alone my friend. I have seen this same trend over and over again not only in retail stores but throughout the business world.
Lyna: I have too. Just the other day I was getting a cup of coffee at one of those fancy coffee shops and the guy behind the counter couldn't even get my drink order straight.
Fred: Gone are the days when you would walk into a store and they would fall over backwards to help you out.
Lyna: you can say that again, Fred.
Fred: I know I have been starting to seek out businesses that are more customer friendly. A good example of this is a little drug store in town that I now visit. When I go in there they call me by name and go out of there way to be friendly.
Lyna: this is just the type of service that needs to be brought back into business.
Fred: and if one is smart they will make sure that they implement this type of service.
Lyna; we all like to be recognized and treated with respect
Fred: and the business that provides this type of service is one that will succeed.
Lyna: it's a great way to grow your business and doesn't require a lot of effort.
Fred: I don't care if own a restaurant, a retail store or even if you do business over the internet, good friendly customer service is key and you will be growing your business in no time
Lyna: what are some of the things business can do to make sure they are providing great customer service?
Fred: The first thing would be to listen to your customer. Don't make assumptions and learn to develop a good ear. Don't be afraid to ask the customer what they need or what you can do to improve.
Lyna: Remember your customers don't purchase a product or a service they purchase what makes them feel good.
Fred: This is true, you don't buy a type of car because it's practical, you buy it because it makes you feel special.
Lyna: I would also make an effort to learn your customer's name.
Fred; Nothing is more impressive when you walk into a store and they know you by name. That makes me feel special almost all the time.
Lyna: Constantly strive to improve your product, the services that you offer, etc
Fred: And remember to always give more than expected and the return will be reflected in your bottom line.
Lyna: There are several excellent books out there on customer service and I would suggest that you Google customer service books to find them
Fred: and if you don't do anything else, make sure to thank your customers. Be sincere with your gratitude.
Both Drew Stevens & Fred Hueston are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Drew Stevens has sinced written about articles on various topics from Telemarketing, Customer Service and Fundraising. To discover how to obtain Grand Slam Customer Service for your organization order Drew's Grand Slam Customer Service today!. Drew Stevens's top article generates over 90500 views. Bookmark Drew Stevens to your Favourites.
Fred Hueston has sinced written about articles on various topics from Customer Service, Online Business and Small Business. Fred and Lyna host the popular radio show called Growing Your Business. It can be heard at http://www.growingyourbusiness.net. Fred Hueston's top article generates over 27100 views. Bookmark Fred Hueston to your Favourites.
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