If you are a website owner, your main concern is how to generate as much traffic for your website. Buying ad space is among the best traffic generation techniques at your disposal. Although simply buying ad space does not ensure traffic, employing proven advertising techniques is a sure way of getting the most out of your purchased space and seeing the traffic you want your site to have.



One way to purchase ad space is to by skyscraper banners, or banners that are large blocks of pages. If possible, you will want to pay your advertiser on a click through basis, rather than per ad impression. You can purchase impressions, but if there are no click throughs then you are not truly paying for traffic, just random exposure.

If you do decide to pay on an impression basis, you will want to make sure you determine the location of the banner on the site and what the average click through rate of that site is. That will ensure the best results. This technique may also be implemented by arranging an exchange of banners with another site from which you would like to draw traffic. Although you give up the space on your site, this is an excellent and essentially free way to generate more traffic and exposure.

The next way to generate traffic with ad space is to purchase space on one of various authority sites that sell text links. This is the most common way, but programs like Google Adsense have taken over a lot of the test link business on authority sites. However, you are still able to advertise through AdWords on specific sites. To do this, you have to go to a specific site and see if they have a link allowing you to inquire about advertising in their Google text ads.

The most important factor to consider when buying space is page rank. In order to see the page rank of a specific site, you can download a Google toolbar and it will provide you with the page rank of sites as you surf the net looking for possible advertising locations. Before you purchase space, be sure to use sites like iwebtool, as they have valuable page rank prediction software that will tell you the actual value of the page. This tool is so valuable because some site owners are able to make their site appear to be ranked higher than it actually is- a valuable tool when shelling out for advertising space.

Another important factor when buying ad space is comparing the price to what you are getting. Consider factors such as page rank, Alexa rating, advertisement placement, etc. All of these factors contribute to the value of the ad. One thing you must keep in mind is that you are going to pay for high page rank and direct traffic. It is up to you to weigh out what is important to you and what you can afford. Things like designing a professional ad, properly writing the ad, and sorting all of the mechanical aspects of web page content are all very important factors in getting effective ad space. There are some very professional guides out there- find one and the traffic will start flowing in no time.