Traditionally, JVs are most common between two



people who have created a product and are

selling it online. But that needn't be the case

and I will tell you shortly of a way in which

you can get all the benefits, traffic and sales

of a JV without even having a product of your

own.

But first lets look at the principals of it:

What actually happens in a JV cross-promotion?

Webites promote other websites for two main

reasons:

1. To earn income from commission sales.

2. To pay, or earn, favors.

The first of these you might expect, the second

is more intricate.

You see, when you're running an online business,

your options and your growth are restricted if

you try doing it all on your own.

Sure, there's pay-per-click advertising, article

marketing, traffic exchangers, and a variety of

ways you can draw traffic to your site by paying

for it.

But nothing beats personal recommendation.

Its human nature: We all prefer to buy through

personal recommendation than by enticing

advertisements.

And JV's, or cross-promotions are all about

personal recommendation.

The only thing is - as every super-affiliate

knows - even if you're offering attractive

commission rates, the site that's getting

promoted always gets more out of the deal than

the JV partner who's doing the promoting. Look

at this comparision:

The JV partner doing the promotion gets:

1. A 'notional' favour from the site it

promotes.

2. Commission payments, hopefully paid in good

time but always at the discretion of the site

owner.

The site being promoted gets:

1. Lots of new list members

2. Lots of Sales

3. Lots of recognition

Which would you rather?

Can you see now why the benefit isn't split

evenly in a JV deal?

This is one of the reasons why it is more

difficult than many people think to get JV

partners promoting for you.

No matter how attractive your commission

percentages are, you will always be getting more

out of the deal than your JV partner. Especially

if your landing page is a list-building squeeze

page.

But there is an option available. Especially if

your aim is to build a list.

You could run a MyViralSpiral site.

MyViralSpiral is a webserver script that gives

you a complete solution for building a list and

a business online.

One of its features is that it turns the above

JV example on its head to provide more of a win-

win for both parties. Here's what you can do

with it:

As a listbuilder, you can offer a squeeze page

for your JV partner to promote. He then sends

his list to the squeeze page, where they sign up

to your list. Then, this is when it gets

interesting:

Your JV partner can decide which offer page his

signups are directed to after signup.

Gone is the traditional method whereby once his

leads have signed up to you they're yours, to

direct wherever you like. With MVS, your JV

partner can choose what to show them *after*

they've joined your list...

It might be to his own product, or an affiliate

link somewhere else - or he may choose to use

his affiliate link for your product (in keeping

with the normal method).

The point is, your JV partner has more say about

who benefits from his promotion and how. And

that kind of power makes all the difference when

it comes to getting others to promote for you,

and build your list.

This is one of many characteristics of

MyViralSpiral that make it well worth a good

look if you want to start building JV

relationships.

http://viralcrm.com/myviralspiral.htm

By John Terry