Give yourself a pat on the back! Everything seems set to go; choosing keywords, bidding, market analysis and even placing your ad in a favorable position. On top of this you have been able to take advantage of Google's tutorials and keyword research tools, to get your campaign off to a flying start. In fact it seems like you may not have to bother with it for the next 6 months. So what's next?



Do not think you are finished because your work has just begun. Tracking your ads is your number one priority. When you do this you will be able to gage the actual productivity of each ad and ensure maximum performance.

There are several ways to do this. There is a tracking tool on Adwords, showing how much traffic an ad is producing. Tools on your website can also help you to understand which ads are drawing leads and sales.

You will need to be aware of this, as a failing Adword campaign will eat up your advertising budget. It will not only waste your money but will prevent you from concentrating on the ads that are pulling, and bring in worthless leads. After all you will still be paying money for your unproductive ad.

So what do you do with a failing ad? If you have positioned it correctly and it is being seen in the first 5-10 pages you might want to look at the keywords. It is a great temptation to use a popular keyword to draw in more traffic to the ad. This is based on the concept of supply and demand.

Unfortunately frequently searched keywords are not always targeted for your specific market. They are the keywords that searchers begin their search with but not necessarily the ones that will bring potential customers to your website.

There is a fine balance between a tight niche keyword and a broad based one. On one hand you want to attract traffic on the other hand you want to make sales.

Keeping a close watch on your Adwords campaign is the key to victory. In turn the success of your campaign will affect the continuous success of your business. So do not neglect the detailed monitoring of your campaign, so that you can guarantee the rising success of your business.