This article is for you if you know that a higher click through ratio in Google AdWords you can get higher ad positions without increasing your cost per click. You want a way to see which ads are already performing well in Google AdWords. This article is going to show you a great strategy for finding out which ads are already performing well on Google AdWords.

Advertising is selling in print. You want your ads to sell whatever it is that you're promoting on your website.

1.) If you're goal is to generate sales leads by giving away something for free on your website in exchange for your visitor's email address then your ad should clearly promote the benefits of your free offer.

2.) Do you run an ecommerce website selling products online? If you said yes then your ad copy should be specific to the benefits of the product(s) you're selling. Remember your ad copy is your salesperson in print.

Here's the fastest way to find great ad copy ideas for your AdWords campaigns. Get our a sheet of paper and a pen and write down your main goal (generate sales leads or generate sales).

Pick a popular keyword or key phrase that's related to what you're promoting (write it down).

Next open a web browser and go to Google.com and type in your keyword or key phrase. You'll see a bunch of tiny text based ads on the top and or right hand side of the search results page. This is the first place you should start to get ideas for how other people are promoting their "offer" for the keyword or key phrase you just typed into Google. Write down the ads that seem to be promoting something similar to what you want to promote (if you can find them).

Let's take it one step further... Since your main goal is to find the best performing ads for your keyword or key phrase we're going to use a technique here that gets Google to show us the ads that are getting the best Click Through Ratios (CTR's, simply put the most number of clicks based on the number of times that ad was displayed for your keyword).

Let's go back to Google again and type in your keyword with what is called a wild card after it. It should look like this (your keyword 7uyr5). "Take out the ( ) when you do your search. This strategy will show you the ads that are already getting a decent CTR in Google. It works because obviously nobody searching with (7uyr5) after your keyword. Google's goal is to show the searcher ads that are most relevant to the keyword that was searched on. Since nobody actually searches with 7uyr5 after your keyword Google will display ads that have historically performed well for your keyword.

Now that you've searched again using this method you should see some ads again. Look closely at these ads. Do they have a clear offer in the ad copy? Jot down the ads that appear to be promoting something similar to what you want to promote. Now you have a good starting point for your ad copy.

This technique is extremely powerful. Please do not underestimate it! I use this technique every time I setup my own AdWords campaigns.

You now have a quick way to get ad copy ideas. Go ahead and enter as many of your keywords as you can to come up with ad copy ideas. You're now well on your way to improving your ad copy.

Conclusion: Remember the main goal of your ad is to get the searcher to click on it. Clearly promote the benefits of your offer in your ad copy, think of your ad copy as your salesperson.