Well on the Internet maybe, but if like me, you've been involved in direct response marketing in the 'Bricks and Mortar' world then it isn't - that's the way we've done things since time immemorial.
So what's this Niche Marketing thing all about?
If you have ever taken Marketing 101 then you'll have heard of the old marketing adage : "Find a need and fill it" -that's what "Niche Marketing" is all about. Finding a "focused" group of people, with a specialized interest, eager to buy (The Niche) and promoting a suitable product or service to all those interested in buying it (Marketing).
Let me give you a few examples of these Niches :
Recipes Golf Fishing Health and Fitness Travel Collectibles Dating Dog Training Satellite TV Beauty Tips Astrology Cats Bartending Alternative Health Hand-poured Candles Gourmet Foods Gambling Mortgages Credit Cards Music Jewellery
...... the list just goes on and on and these are just the main headings, there are niches within each of these niches ... Think of a subject and there's likely a niche market for it...
But the name of the game is to find a "tightly focused" niche. The reason for this that if you target a general market the competition is fierce and it's hard, if not impossible, for the little guy to get a foothold.
When you narrow down the size of the market you eradicate most of the heavy hitters with bottomless advertising budgets, because these guys aren't interested in making a few thousand bucks a year from these tiny specialized markets, they're after millions from mass markets...
... And let's face it if you're a little guy you simply can't be everything to everybody, so you must pick a specific focus (Niche) for your business. For example don't target "Fishing", instead target "Fishing Baits" or "Fishing Lures" both of which have a much more specific focus...
...Get the idea?
Once you narrow down the size of the market you have an automatic advantage over larger companies. Here's why :
* You can quickly become an expert in your niche (if you're not already)
* It's easier to keep current with a narrowly focused market niche
* You can respond faster to changes in the market
* You can build close relationships with key customers that will be hard to compete with
This is something I learned from experience - if you're interested you can read my story here : http://www.nichemarketknowhow.com/articles/andre-anthony-value-of-niche-marketing.htm.
By now you're probably wondering about the mechanics of this niche marketing stuff. In a nutshell here's how it works :
* Find and research profitable niche markets
* Locate or develop suitable products/services to market
* Set up a web site to market the products/services
* Establish a marketing system that works for you
* Repeat the process over and over again with a different niche each time.
Imagine having a niche site producing one sale a day at say $20. That's $7300 a year - how many sites could you set up and run 10, 20 ....?
But before you get too excited, I have a word of caution for you:
Niche marketing is not a magic bullet. It isn't a matter of putting up a web site and then sitting back and waiting for the money to roll in - "build it and they will come" may have worked for Kevin Costner in Field of Dreams, but it doesn't work that way on the Internet - if you do that you'll be waiting a long time.
If you want a successful niche business, you have to work at it just like any other business - if you're prepared to put in the effort though the rewards can be significant.
Inc And Grow Rich
We are not the largest physical living organisms in this world, yet we have power over the earth, and all things in it. The Universe has given us this control through our minds and our conscious ability to formulate ideas. Our capacity to form ideas gives us the ability to reason and think logically.
We have discovered and explored all the physical law's, we have put these laws into action to benefit our comfort and convenience. And yet with our vast capacity to know and to understand, we still fail to turn our attention on ourselves. We are familiar with everything but ourselves. We allow ignorance or lack of knowledge, fear and superstition to control our thinking.
But if we can apply the same knowledge and science to ourselves that we have applied to the world of physical things, our unhappiness and want for things will be a thing of the past.
With the speed of our imaginations, we can fly around our minds and investigate all things material and immaterial. We can fly around among the planets in the solar system, the stars in the distant stellar systems, and even make a fairly accurate study of the universe and our relationship to it.
You are so amazing that you are able to comprehend invisible ideas behind visible things. You can visualise the artist in a picture, and the thought behind a product. You have acquired the ability to form ideas, to establish the relationship between cause and effect, and to have the conception of your own ability. You understand and are conscious of your power to think.
If you use your power to think in a logical way, you can direct your power to control yourself. It is through the use of this control that you can become a master of yourself. Since we can be masters and have this control, we could and should exercise our intelligence to establish control over ourselves, and not act as some kind of an accident in the world.
However, most of us are thing-minded and in our busy lives this causes us to lose sight of ourselves. We need to remind ourselves that everything that we have created has its starting point inside our own minds.
What is in your mind you will see in your experience. You created it. This is your creation. Do you see what you want in your life? It is an invisible idea before it is a physical thing in front of you. It is a thought, then a product. Your ability to create, invent and build all the things you want is your mind in action.
With your mental power, you are capable of reviewing yourself and your own achievements in your life. You are also capable of contemplating the cause and source of where you came from. Again, look around you, what is in your world, this is what you have created with all the collective thoughts in your mind. This is how you can use your mind to grow rich.
Both Meenakshi Kaur & Steve Bishop are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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