How would one describe ‘personal trainer marketing?' everyone knows that it defines fitness related products and the ways to market them. If we look at today's world everyone seems very busy and that has taken its toll on the individual's body. The body gets rusty, I should say, and one encounters stiffness in most parts of the body. That's the biggest reason for people to accept fitness training as a routine schedule in their daily lives. There are innumerable personal training sales programs, eager to offer services and some do make a hell of a lot of money, whereas others do not have the required inputs to make their way through and earn big.
Thus, the question arises as to how we rate the essence of sales in the entire personal training sales business. Sales are the most significant driving force in today's business set up. Even in a set up, such as personal training business, sales for some might not be as important, especially for those who feel themselves secured with less number of clients, and are much satisfied simply by giving them proper service, returning home and enjoying life in their apartment, and not having huge expectations out of their lives. But those guys who are aggressive, ambitious, always on the look out to give themselves a chance, ready to lift their life style, they are the one's who will agree with me that sales are the biggest motivation factor in personal fitness industry, though people now-a-days have developed a negative notion about these sales guys, and try avoiding a sales person on the first look. There is something I'd like to tell you, it's a secret you know, sales is more about getting your point across out of conviction rather than the need to convince people.
There are groups, who are scared of selling, unable to face others; they get more anxious and panic, even before they utter a single line. I am aware of these set of sales people, and my message to these guys, who are interested to be a part of personal training sales programme, who believe in fitness products and want to become a part of the selling team, is simple: go not only with an intention to sell your product but also with the tendency of a buyer, a buyer who has used the product. Do not start a sales pitch; instead express to your clients the way you felt after using these products. That's it; you probably will close the sale. Most of these sales people make the mistake of having the attitude of a seller, you and I know ultimately you are here to sell, but do not make it obvious. That is something these management training institutes do not tell you.
If somebody has not got my point, then I will make you go through an example where a personal fitness trainer was having a sales pitch to those fat and stiff looking lot at a packed conference room and unfortunately, she couldn't close a sale, and I could sense that she was about to melt down soon. After having few words with her, I found that she was in urgent need of some serious cash. And that is all I needed to figure out why she faltered; it's her need which made her sales pitch looked like a request. If you feel the need to be successful in personal training sales, you should want to, rather than need to.
That brings us to a sales process that helps a trainer to organize his sales set up. You can't be an upfront sales guy, who is very blunt in asking for a price, even before explaining a product. My advice to such sales people will be to join a retail shop, a grocery shop in particular, where you are not required to utter a single line, just deliver what you are been asked to do. Make this clear to yourself, personal training sales is not one of those areas where you can be so upfront, you must talk smooth. If somebody approaches you to buy your fitness sales program, try to explain your program, a one-on-one session is highly recommended, convey your feelings about how you have benefited from the product and make them visualize how they could transform themselves by implementing the training. These are the guidelines that I always try to impart to all my clients, and through my experience I have learned that it always works.
It Sales And Marketing
The problem with most websites is that they don't sell - and a large number are not even trying to. An effective website should have a modern design that communicates the brand promise of the company; it has to be able to generate leads from the website traffic and sell to those leads.
While a website is practically useless without visitors, it also does no good when companies are not able to take advantage of their website traffic - no matter how low it is. It all starts with an effective sales copy - the most important component of the website. A sales copy needs to give the readers information about the product or service and needs to convince them they must buy it, or take steps towards buying it. The words used in the headlines and body text have a significant impact on sales. The key to great copy is that it guides customers through the buying process. Creating a great copy often follows this formula: attention (grabs the visitors attention), interest (get them interested in the offer), desire (evokes desire for the services), action (directs efforts towards the one action the company wants them to take).
Even on top websites 95% of visitors won't buy anything on their first visit, even though they might be interested. While there are many ways to approach this knowledge, a good idea is to set up a lead capturing system where you are offering your visitors something valuable that is related to your service, but doesn't cost you much in exchange for their contact information. As an example an SEO company might offer to conduct free website analyses, a PR company might give away free PR tips and a website that sells meditation CDs can give away a couple of first tracks. By doing this the business starts to develop a relationship with its prospect, demonstrates expert knowledge and when getting something for free, people might feel they "owe" something in return. People dislike feeling indebted to someone else and have a strong desire to repay this debt.
This process of relationship building is essential to getting the customer to trust you, to try out your product without the pressure of a tough sell, and to form a marketing relationship that will allow you to later sell to your customers. In getting your prospects to subscribe to your free offering, try to sign them up for your newsletter in the process. Some experts say it takes at least 7 contacts with a prospect before they seriously consider making the purchase. A good idea is to split your free service (if it's some information, like free tips or tactics) into 5 to 7 pieces and send them to your prospects over time, with either a few days in between the e-mails or all in a row (one per day). In the end send an email asking you if they liked the course or service and make them a special offer to make the purchase.
There are 5 main reasons why somebody might not buy from you: no need, no money, no hurry, no desire, and no trust. The key factor that determines whether somebody will buy from you is trust - it is far more important than any of the other reasons. This has significant impact on websites and their success in getting their message across to the visitors.
Stanford University's Persuasive Technology Lab has done research on this field and discovered the key elements that create trust on a website. These elements can be narrowed down to four main categories: transparency (people behind the business, full information about the company), human touch (staff bios, pictures of staff, blogs, newsletters), customer care (getting help online, putting the customer first, explaining each step of the sales process) and security (well-explained privacy policy, security certificates, no spam policies). A website that wants to have success with sales and marketing online has to do well in all of those categories.
Once your website has an impressive design that is aligned with your unique brand, you have a proper and well thought-out sales copy which is working hand in hand with your lead capturing systems and you have systems in place to sell to those leads, you can enjoy your new found success online.
Both Chris Mccombs & Peep Laja are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Chris Mccombs has sinced written about articles on various topics from Yoga Practice, Fitness Program and Metabolism. Chris McCombs is an expert at personal training sales. You can learn more about him at http://www.kickbacklife.com/ where there's tons of free content. Chris Mccombs's top article generates over 33100 views. Bookmark Chris Mccombs to your Favourites.
Blood Pressure Body Position It works, as sworn by my customers who have tried it themselves. Experience for yourself and see what brought the smiles back on their faces.Warm Regards,Christian Goodman