Article Directories



Article marketing is the sales technique of placing informative articles on article directory web sites so that they draw attention to the products and services offered by your business web page. The attractive thing about marketing in this way is that the cost is almost nothing. You can write the articles yourself, or you can pay a freelance writer to complete the articles on a subject related to your product or field of expertise. Your name gets attached as the author and there is a link to your web site. This allows for additional exposure of your product through people who read the article and follow the link back to you.

Increasing exposure

Using article marketing increases the exposure of your business, even to global proportions. The tool works very rapidly too, so you can reach customers world wide in a very short time frame. For example, if you have a brand new business or product, you can send out press releases to let potential customers know about the upcoming events. This increases publicity for both the product and for your business website as well. You can illustrate your business potential by submitting articles describing case studies from your client portfolio. Each of these uses of article submission has the effect of promoting your business regardless of the occasion you are publicizing.

Benefits of article submission

The concept of article marketing to increase your sales potential is varied. The cost of article submission is much lower than many other forms of advertising. Many article directories allow you to place articles at no cost. Even if you pay to have a freelance service provider write the article for you, it's still a very inexpensive marketing tool. Article submission is very effective, since they can be resubmitted with fine tuning until you see results in increased web site traffic coming from the article links. Another benefit of article submission is that you see positive results very quickly. No waiting for weeks or months to find out if a tactic is working

Increasing revenue

Your goal in article marketing, just as with other types of business advertising is to increase the revenue earned from your web site. The nice thing about this type of advertising is that you have very low investment. If you find a particular article or submission location is not bringing in extra revenue, you can try the same article on another free site, or you can update and revise the existing article so that you fine tune it to reach more readers. Unlike a pay per click method, you really are not out much time and very little money with this method.

Making articles effective

You don't have to stop with just one or two articles when you use article marketing. You can submit many articles in order to publicize your business. In fact, by automating submission of articles, you can send off thousands of articles daily. Submitting more articles increases the presence of your business on the internet. The internet has many reputable article directories that accept informative and interesting articles from you. Articles can be on almost any subject, from technical articles about specific products to marketing trends in a region or country.