For some time now, pay per click advertising has proved it is one of the most effective methods of traffic generation. This is the system of choice owing to how successful it is compared to may other types currently available. If you are puzzled over how pay-per-click works, and just exactly how it can work in your favor, then keep reading.
The idea is simple; by putting a text ad with a link back to your website, on a larger website that is busy and popular, you can direct visitors to your site. Providing the person who sees and clicks on your links stays for longer than ten seconds, the site they cam from gets paid from your account as a thank you.
The only way this system works is by placing adverts on sites that have content relevant to what you are advertising, otherwise it would be a complete waste of time and money.
Of course with traditional advertising which is very costly, there is no guarantee any visitor will even bother looking at your ad, let alone give you any business. Some people are worried about competitors clicking to run up their bill or lose them from the screen completely but in practice this rarely happens. When you use pay per click marketing, you will benefit from using directed and targeted marketing. This means that people browsing the site where your advert is placed are already interested in what it is you are offering.
This pay per click method is best illustrated with Google's Adwords facility but this is not the only one. Your small ad will show up when people search on Google for a phrase or term that you designate. If you have paid a great deal for the search term you may find your sponsored advert at the top of Google's search page or it might be at the side.
These instant results cannot be beaten in any other advertising medium and it is that attracts pay per click customers. Many companies use this technique to gauge how good their advertising copy will be before they use it in more expensive areas. Almost all top companies will use pay per click as part of their marketing structure because it is perceived as being the most effective.
Resellers for Clickbank know only too well that Adwords is the most effective pay per click engine for driving targeted traffic to any website you might care to name. Recently, a series of programs have been launched that take us, step-by-step, thru the process of setting up Adwords campaigns designed to drive targeted traffic to our sales pages. With this type of help, we can look forward to getting the best value for our money using pay per click, and at a very low cost.
Model Horse Sales Pages
What enables one sales page to achieve more success that an alternative? How can you successfully convert a list of visitors to the page into paying customers? This calls for a sales page that has the power to persuade, entice and motivate any reader to purchase your product. Is it possible to make a sales page with these capabilities? Definitely: using AB split testing.
In basic terms, AB split testing occurs when one sales page is compared to another regarding its conversion ability. The use of AB split testing will help you to increase the conversion rate of your sales page whilst simultaneously increasing your profits.
To guarantee the success of your business, AB split testing should be used consistently and constantly. It is vital to understand that the success of a page can vary from one week to the next, so the constant modification of the page to fit the needs of the time and of your client is a necessity.
Check out the following points that will guide you through the procedure of an AB split test.
* Firstly, write a finished, finely worded sales page for your particular product or service.
* Arrange for an identical page to be created as the basis of a comparison against the first page.
* Make a decision about the alteration of a specific point you wish to change. You may decide to change the headline, an opening paragraph, the “teaser", graphics, the layout of the page, any bonus offers that may be applicable or perhaps the price of the product. Take care to modify just one of these points at a time to avoid confusion.
* Doa split test. Firstly, choose the length of time you want the test to run. The shortest recommended time is around 7 days. Any less than this may not produce accurate statistics. Make sure that each page receives the same amount of traffic.
*Analyse your results by comparing the statistics of each page. Obviously, the page that has converted the highest level of sales is the better page.
It does not simply end here. To get the best results, the page with the highest number of conversions should now be compared with a new page in which another point has been modified. For example, if you discovered that one headline was preferable in the initial test, perhaps you can change the lead in paragraph for this second test. If you continue to test for each point according to this pattern, testing each point of the sales page separately, you will be assured of obtaining the best profits possible for your business.
Never forget that the AB split testing process, to be successful, must necessarily be ongoing. It is often very intriguing how a simple modification can result in a substantial impact on your profit margin. When you use AB split testing you are getting the most useful statistics that will help you to make knowledgeable choices for your business. In turn, this will be converted into profits!
Both Dai1952 & Trevor Benconstant are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Dai1952 has sinced written about articles on various topics from Mortgage, Software and Information Technology. Author Bio: Dai1952 says the cost of P.P.C. Advertising could be quite expensive! However, there are a few programs that show yo. Dai1952's top article generates over 5400 views. Bookmark Dai1952 to your Favourites.
Trevor Benconstant has sinced written about articles on various topics from Adwords. Trevor Benconstant has been developing methods that use AB Split Test software to discover the sorts of elements prospects react to. He has developed a one-off. Trevor Benconstant's top article generates over 2400 views. Bookmark Trevor Benconstant to your Favourites.
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