The use of contract mobile phones is turning out to be one of the best ways of going mobile. With an increasing number of people using their mobile phones extensively, it seems to make perfect sense to avail of options that can lead to a reduction in mobile phone bills. And the use of contract mobile phones has fitted this requirement perfectly for a growing section of people – from first time mobile phone users to people who are in the habit of using their mobile handsets quite extravagantly for chatting, messaging as well as downloading of mobile content. However, one of the major points that go in favor of contract mobile phones vis-à-vis prepaid options in mobile phone usage is the incorporation of free line rentals as part of many such deals.

Leading network operators in the UK, for instance, offer attractive contract deals on some of the latest handsets with cost effective line rentals as well as affordable tariff options. The retailing sites, in which these deals are featured, try to make these deals all the more interesting. The inclusion of free gifts such as 12 months free line rental, 9 months free line rental, free mobile phone insurance etc. is one of the schemes for popularizing these deals among different sections of mobile phone users. It can be said that the inclusion of offers such as the 12 months free line rental in contract deals make these deals all the more alluring!

As it is, with competition in the mobile telecommunications sector heating up, all the leading network operators in the UK, for instance, are constantly innovating with their offers and devising new and better means of attracting new customers as well as retaining their base of old customers and clients. The line rentals that they are offering, as of now, are quite affordable. And, with the chance of getting back even this reasonable amount spent on line rentals, it seems like users of mobile phones have nothing more that they could wish for!

They can thus easily browse through the different online mobile phone shops and retailing sites; select a specific mobile phone model and then choose a particular contract mobile phone deal on the handset, depending on their talking habits as well as their budgets. And the availability of 12 months free line rentals as part of many such contract mobile phone deals is turning out to be the icing on the cake!