Why? What are the successful list-builders doing differently?
1) They are using squeeze pages to force new traffic to opt in to get into their web site. This is much stronger than just adding an opt-in web form on every page of your website. What is your new visitor conversion rate to opt-in to your mailing list? 5%, 10%? With a squeeze page that offers the only access to your web site, that number can range anywhere from 40% to as much as 80%, depending on the value of the information in your web site and the effectiveness of your squeeze page at conveying that information. Wow! Talk about a huge increase! 800% at the top end. Even if you are just getting 10 subscribers a day, imagine if that were 80 a day, with no change in your traffic! That is 2400 subscribers per month--do the math for the yearly number.
2) They utilize the power of numbers. They know that if they are getting 100 leads a day, they can track their advertising much more effectively and certainly faster, than you are getting 10 leads a day. They are willing to take extra steps to make those extra numbers happen.
3) They test everything they do. They know what sources convert at 10%, at 20%, at 60%, into subscribers. They know the cost-per-subscriber of every source they use. When you track things, they tend to improve.
4) They treat their subscribers as if they are worth money. What is your average subscriber worth? 50 cents a month? What are you willing to pay for a subscriber that is worth 50 cents a month? How about a dollar a month? And you are struggling with paying 50 cents to get a new subsciriber?
5) They are backending their new subscribers. After the subscriber opt-in, the thank you page is a high-converting sales page. It has been said that with the right thank you sales page, 100% of the opt-in cost can be recovered on the spot.
6) They are single-minded. It is far better to become highly successful at one or two sources of traffic than to be mediocre at 10 different sources. Become an expert at one source of traffic and the necessary conversion tactics for that traffic source. You see, one squeeze page may be highly effective at converting a particular traffic source, but lousy at another. Test different sources differently. Focus, focus, focus.
Niche market: One of the biggest list building secrets that many people overlook is the choice of market. Before you even start your business you need to choose a good niche market. What is a niche market? It is one that has a high demand and low supply. This means that it is based on a popular topic or need but there are not too many people working the market.
Finding a profitable niche market:
Look for news items: news stories will tell you about new trends, and needs. Make a note of them and see how you can find a niche market from this information. Check the forums for your niche market: what is the latest "buzz"? For more information logon to www.build-huge-list.com Check out what people are talking about. Popular issues can indicate a new market where you can find your niche. Check the popular magazines: They are good indicators of people's needs and what they are interested in. Potential new niche markets can be found here. Searching on Google: Search for a keyword for your niche market + subscribe. You will find lots of newsletters and ezines for your niche. Or if you have been smart there may be very few. However there should be some Google Ad word advertisements on the side of the page. This indicates that this is a profitable niche market. Take a note of the ezines and ads. To know more logon to www.build-own-list.com .Looking on DMOZ: On this huge directory website, or collection of websites you find your subject then drill down to your particular niche. After this find the chat rooms associated with your market. Here you will find people discussing hot topics and their needs and wants. This will give you an indication of what product or service your market needs.
Be sure that your choice of market is something you really like. Develop or find an in demand product or service for your niche market.
Autoresponder: Another secret that list builders overlook is setting up a "hands off" system to build their list. Automation is one of the keys to successful list building and is achieved by using an autoresponder. You can set up a website subscription box and list management with this useful tool. It will just keep adding subscribers to your list 24/7 whenever they subscribe. Your website: Be sure to set up a website for your list building. With a website you can set up landing pages and put a subscription box for your subscribers. You can also drive cheap traffic to it with many promotions.
With these 3 secrets for success you can build a large and responsive list. This type of list will keep bringing you in profits for a long time to come.
Both Westly Lager & Paul Anndy are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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