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[K38]Keywords For Search Engines

by John Battelle, Joh

Google has been ruling the world of premiere search engines for quite sometime now , but emergence of the nest generation search engines like that of Teoma , Infoseek , Mayukhs Search, Looksmart , Mamma.com Google will be forced to rethink its strategies.Google is also known for the wide range of features it offers, such as cached links that let you "resurrect" dead pages or see older versions of recently changed ones. It offers excellent spell checking, easy access to dictionary definitions, integration of stock quotes, street maps, telephone numbers and more. See Google's help page for an entire rundown on some of these features. The Google Toolbar has also won a popular following for the easy access it provides to Google and its features directly from the Internet Explorer browser.But these new search engines are no less , for example Mayukhs Search is now indexing 422 billion pages per second and is enabled with perfect spell checker and query related search .The most amazing fact about this search engine , is that an Indian lad Mayukh Goswami is the sole architecht behind this search technology .Mayukhs Search toolbar is also fast evolving to be one of the best.Looksmart ,Infoseek , Teoma needs no introduction . Well today at one end of the search engine spectrum is the Yahoo Guide , designed by David Filo and Jerry Yang while students at Standford University.It has a search fynction and hot lists featuring new and interesting sites.Well unlike Yahoo, where the list is edited and polished by people , Altavista is a search engine that locates documents by brute force .Well the all new search engine Mayukhs Search created by and only by Mayukh Goswami in collaboration sends out a program named Scooter to wander the web and return documents that it finds to the digital site.As this program , called a Web Spider , here called Scooter , sends back new documents , an index program at Digital is busy extracting key words from the documents and storing them in a large database along with the addresses of the pages they came from .When you search for key words the search engine looks them up in this database and gives you the addresses where documents containing them can be found.

Submitting?

Getting indexed is relatively easy, far more so than it used to be in the past. It is so easy that I am surprised I still get spam with submission offers.

Each of the big three search engines has a page where you can submit your site. The only one worth using is on MSN. Google and Yahoo take for every to get around to manual submissions, and there are far easier ways of getting into them. To find the MSN submission page, just search for “submit MSN.”

Google has really gone to great lengths to help you get indexed. If you are updating your site frequently, you should use the Google Sitemaps tool. The tool is free and gives Google a direct path for visiting your site on a regular basis. If you don't update that frequently, there is an even easier method for getting indexed.

For Google, the simplest method is to go to blogger.com and start a blog for your site. This blog platform is free. Just start writing about anything you wish. Within your ramblings, create links to pages on your sites. Since Google owns blogger.com, it will check the site every few days and follow the links to your site. Once on your site, Google is pretty good about indexing as many pages as possible.

The company tries to make money by charging you to be listed in the Yahoo directory, a companion section to its search engine. Depending on the type of site, this can run a couple hundred dollars a year with no guarantee of even being ranked! Many sites bypass this process by trading links with sites already in the Yahoo directory. Yahoo then follows said links to your site and indexes it. The beauty of this approach, of course, is no money comes out of your pocket.

Showing no shame, Yahoo has recently moved to turn its search engine into one giant pay-per-click engine. This new program is called “SiteMatch” and has met with a ton of controversy. Essentially, Yahoo wants you to pay to submit each url of your site, with prices ranging from $49 for the first one to $29 and $15 for subsequent sub-domains depending on the number of listings. As if that weren't bad enough, Yahoo also is demanding that you pay for each hit these pages get from organic listings! The cost per click is either 30 or 15 cents depending on the type of site. In my humble opinion, this is a disgraceful move by Yahoo, and I refuse to be held up. You can make your own choice.

An alternative way to get listed in Yahoo is to turn your blog into a news feed. You'll need a free email account with Yahoo. Take the blog you created for Google and go to a free feed converter site like Feed Burner. Convert your blog into a news feed using the free service. This may sound complex, but it is exceedingly simple once you are on the site.

When the site kicks out your feed domain, add it to the My Yahoo page associated with your free Yahoo email account. Just go to the My Yahoo page and click the “add content” button in the top left. Enter your feed domain where indicated on the page that appears.

Next, go to a site like PingOMatic and ping the various blog listing sites out there. My Yahoo is one such site. Eventually, Yahoo will read the My Yahoo listings and follow the links in the blog to your site. This doesn't work as well as it used to, but it beats paying the SiteMatch fees.

MSN is very good about hunting down sites. If it hasn't found yours, just go to the submit site page mentioned in the “Submitting?” paragraph at the beginning of this article. Enter a url and MSN will crawl it within a week or two.

Getting indexed in Google and MSN is fairly easy if you follow these steps. As to Yahoo, you'll have to evaluate whether you want to be part of the shenanigans.

Article Source : How Internet Has Changed

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Both John Battelle & Halstatt Pires are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

John Battelle has sinced written about articles on various topics from computers and the internet, Software. John Batttelle. John Battelle's top article generates over 2900 views. Bookmark John Battelle to your Favourites.

Halstatt Pires has sinced written about articles on various topics from Realestate Marketing, History and Ezines And Newsletters. . Halstatt Pires's top article generates over 368000 views. Bookmark Halstatt Pires to your Favourites.