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[S655]Social Media And Public Relations

by Musa Aykac, Mus

Although it has been around for sometime in our society, social media optimization (SMO) is a new concept in the field of website marketing. Men are social creatures and have a craving to stay with like-minded people. These like-minded people form a group and eventually lead to a society. Similar concepts are followed in the online world.

Previous Techniques

Previously, online marketing techniques were different. Webmasters used different SEO techniques for getting top ranks in search engines. High rank made it a possibility for their website to come in the visibility of their desired audience. Eventually, it could lead to monetary benefits. However with social media optimization, you can reach every corner of the globe both as an individual and a company.

Single Platform For Dissimilar Business Minds

Facebook, delicious, Furl, dizzed, technorati, digg, bloglines and similar other online social forums provide us with an excellent opportunity for promoting businesses in a methodical manner. The cliche behind the success of these types of websites is their ability to accommodate different types of business minds on a single platform.

Platform For Harnessing Your Business Skill

These domains allow intermingling of two different people having similar interests and business needs. Business owners can earn valuable tips from different posts, which are put up by experts of their field, for improving their business strategies and eventually making the desired profits. Simultaneously, they can post their own problems for getting solution from these experts.

Affordable Method Of Globalizing Your Business

Apart from finding out tips, SMO helps business owners in making their products affordable and the company name visible to the global market. In return, they get clients in large number from the same forum and through the reference of the former. Henceforth, you are making friends and extracting cash from similar location at the same time.

Social media have changed the entire networking field from top to bottom and have brought the whole world to just the click of a button. If you have the desire to promote your business with minimum or sometimes no investment, SMO is the perfect ingredient for your recipe.

A rather new concept, SMO necessitates making the best use of social media for website optimization. The original idea behind SMO is to make the websites more popular, more easily traceable in social media searches conducted by custom search engines such as Technorati. There are many ways that you can do it, whether you make use of blogs, podcasts or vlogs, your basic aim should be to make the website easily linkable. Again, speaking of content diversification, the easier it can be done, the better will it be for you. Thus, going by SMO rules, you benefit if you allow others to make use of the website-content and even tools.

Now before we jump into the details, let's define “social media.” First. Basically, social media sites are those where like-minded individuals (niche groups) can meet, network and share information. They are the latest trend in internet marketing. Marketers have been jump into the wagon to use and then maximize the power of social sites. They are powerful tools to bring traffic to any site. The most popular types of social media sites include:

1) Social networking sites. These are sites like MySpace.com, Facebook.com, Friendster.com and LinkedIn.com. Here, people with common interests can network, get on each other's “friends” lists, keep their friends updated using bulletins (internal emails) and blog posts, etc.

2) Social bookmarking sites. These are sites like Digg.com, Reddit.com, StumbleUpon.com, Propeller.com and similar. The idea behind these sites is that users can share interesting web pages with other members.

Members rate and review pages – the more good ratings and reviews, the more these pages are seen by other people… and that means these sorts of sites work hand-in-hand with viral content.

3) Social “Content Sites.” These content sites include YouTube and other video-sharing sites, Squidoo and other user-generated pages, Yahoo! Answers and other community question/answer platforms, and similar.

Like the other social media sites, these content sites integrate social networking. However, the content sites are primarily known for their content – and for the love that Google gives them. (That means if you optimize your pages for long-tail keywords, you can snag top rankings in Google.)

If you want to start using social media sites to drive traffic to your site and subscribers onto your newsletter list, remember this: These sites don't operate in a vacuum. The more you use them together, the more powerful the strategy becomes and the more traffic you'll see.

For example, let's suppose you create a video to post on YouTube. You should then:

* Use Digg, StumbleUpon.com and similar to bookmark the video.

* Post the video on your social networking sites (like MySpace) and alert your friends list.

* Post the video on your other content sites like Squidoo and HubPages.

* And blog about it on all of your social media sites.

In other words, your accounts on all these different sites give you plenty of opportunities to link your social profiles and pages together as well as sending links back to your own site.

Now that you know a bit about how these sites work and how you can use them to drive traffic to your own site, you're probably wondering how, exactly, you can leverage them for links, traffic and sales.

Until then, check out "Smartway Social List Building" to discover what the gurus know about building their lists using YouTube, MySpace, Digg, Squidoo and other social media sites!

Article Source : Pg. 150

About Author

Both Musa Aykac & Sudarmaji Lamiran Spd are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Musa Aykac has sinced written about articles on various topics from Mercedes Benz, Family Travel and Marketing and Communications. All your Latest News and News Articles. Musa Aykac's top article generates over 110000 views. Bookmark Musa Aykac to your Favourites.

Sudarmaji Lamiran Spd has sinced written about articles on various topics from Marketing, Network Marketing and Internet Marketing. Sudarmaji Lamiran SPd is CEO of SmartwayInternetCompany. He is an expert on building lists using social sites. Learn how to build a powerful and responsive list fast through his latest ecourse. Sudarmaji Lamiran Spd's top article generates over 1300 views. Bookmark Sudarmaji Lamiran Spd to your Favourites.