Let's start off with the answer to whether or not these stats are legit. The answer is yes and no. There is no doubt that there are sales copy writers who can bring in some amazing results. Conversion percentages of 6% or more are not uncommon. I've seen conversion percentages of over 10%. But these are not the norm and the truth is, many of the stats you hear are either skewed or outright lies. www.perpetual-traffic-generator.com So you have to take what you hear with a grain of salt.
As for increasing your conversion, that's not as hard to do if you follow some basic principals of sales copy.
For starters, you have to have a killer headline. It has been proven that your headline is responsible for about 80% of your sales. If you have a weak headline, 80% of the people who come to your sales page won't even make it past the headline. So a strong headline is a must or you are going to be behind the 8 ball right from the start.
The next thing you can do to increase conversion percentage is to offer great bonuses with your product. Perceived value is very important. If a buyer thinks he is getting $400 worth of products for only $25, he is going to be more likely to purchase from you.
Another great way to increase conversion percentage is to introduce the concept of scarcity or time limitation. If you offer a product and tell people that only 100 of these will be made available at this price or that this offer will only be made available for 30 days, you are more likely to attract sales that you might have previously lost. www.website-convertion-secrets.com The fear of loss is great in many buyers. People don't like thinking that they may be passing up on a great deal.
Finally, you want to have a strong call to action. You need to tell people what you want them to do, such as order now, or call today or whatever it is you want them to do. Don't assume things. Some buyers need to be led by the hand.
If you concentrate on these few tips, you should greatly increase your conversion percentage for your product or service.