There are a lot of books, courses, and seminars that are aggressively promoted that promise to offer valuable inside secrets to Internet Marketing success. I certainly won't speak for all of them (there are some great products out there), but a whole lot of them come up really short in offering up the guts of what makes one marketing campaign more successful than another.



For more details go to: www.impacts-popup.com I could talk until I'm blue in the face about what domain you should use, what hosting service to use, what affiliate products to promote, etc, but we're still overlooking the core of what Internet Marketing is ? it is about marketing. Plain and simple.

Let's level the playing field a bit? Forget domains, forget hosting and forget building a website or anything else technical that comes to mind when you think about Internet Marketing. Let's talk about an eBay auction advertisement. An eBay auction advertisement is simply a description of the product you're offering for auction. Sure you'll see some auctions with flashy, blinking and/or scrolling text, but for the most part, these advertisements are text-based. Given that, I can show you several examples of two Dutch auctions (which are auctions that sell multiple items) that are selling the exact same product, but one auction out sells the other 10 to 1. And yes, both auction owners are selling the item for the same price and have similar feedback profiles and return policies.

How can this be? There aren't any technical advantages such as domains, hosting, or web sites, etc, for the customer to take into consideration, but one auction still does 10x better than the other? The answer is in the advertisement - the words.

For can visit to: www.auto-hits-machine.com I'll reiterate it again in an example, there are Dutch auctions for electronic e-books that sell for $37.00 that pull 20+ orders per auction post, and then there are other Dutch auctions that sell the same e-Book that pull no orders. The difference is in the words and the story (or sales pitch) that is told.

It may be hard for the technically savvy to believe that their technical skills don't provide them with a greatest advantage in Internet Marketing. Believe me, I'm 4 classes shy of a Masters degree in Computer Science and I know darn well that technology only takes you so far - your sales letters make the sales. Don't get me wrong; to be a successful Internet marketer, you have to conduct some technical tasks and a whole lot of marketing tasks. Having technical ability makes it much easier to get to the point where you can concentrate on the advertising part. And that's significant, because it's usually during the technical phase that a lot of beginners call it quits.

However, I must say, and I'm a techie saying this, but I've known brilliant technical entrepreneur's that failed horribly at making any money on the Internet and I've known people that were extremely technically handicapped that became rich doing business online. The ultimate key to online marketing is the ability to create attention grabbing advertisements that provoke action. This has little to do with technical ability - technical ability can be contracted out, good copywriting is hard to find, and when you do find it, it's expensive.