I studied so many books about Internet marketing over the last couple of years that I decided to start a new web site, and share my knowladge and experience with other fellow Internet marketers.
Since I read lots of information about search engine optimization (SEO), I intended to optimize all of my web pages for search engines from the beginning on, expecting Google to be my number one source of traffic in the near future.
I did an extensive keyword research using WordTraker, made a blueprint for my product and article pages, and the time has come to choose a great domain name for my new project.
I went to GoDaddy, the famous domain name registar, tried this and that, and finally came up with a beautiful domain name related to Internet marketing - netmarketingstrategies.com
You probably know that Internet marketing is a very competitive niche, so I was glad that this domain name was still available. I registered it immediately.
My site was up and running in 48 hours. Now I needed some fresh web content, and to get indexed by major search engines as soon as possible.
So, I spent a week or two writing search engine optimized content for my new online business.
I usually don't submit my new web sites to search engines for indexing. I prefer when my sites are found on other web sites and get spidered automatically.
One of the easiest ways to have a link to a web site from other sites is by writing and distributing high quality articles. So, I wrote an article about two-tier affiliate programs and submited it to major article directories.
Within a couple of days I searched for my article title in Google and noticed that it did great. Publishers liked my article and they were publishing it on their web sites and newsletters.
I expected my home page to get indexed very fast.
Time went.
Each week I searched Google to see if my site has already got indexed. It didn't.
I decided to see if my domain has been spidered by other major search engines. Yes, both Yahoo and MSN got it. So, what went wrong? Why Google won't index my home page?
Here's what I think went wrong: my further investigation showed that the domain name had already been used by another webmaster and had been expired half a year ago when I registered it. It seems that the previous domain name owner was using unfair search engine optimization strategies and his web site was banned by Google.
I sent a request to Google explaining the situation and asking to lift the ban from my web site. I am not sure if they will listen and help me.
I am ready to register a new domain name in a few weeks time if I still cannot get my site indexed by Google.
So, don't make the same mistake I did... If you intend to optimize your new web site in order to receive traffic from Google and other search engines, make sure to check out if a domain name you've selected for your online business is not banned by Google before registering it.
Register A Domain Name For Free
Your domain name is one of the most important decisions that you can make when you start your business and/or when you decide to invest in a website for your Therapy Practice. Even if you have an established website and domain name, if it does not fit certain standards you may want to consider changing it so that it is a more effective tool for helping you grow your business.
Your website is one of the first things that many, if not most, potential clients will see pertaining to you and your business, so the quality of the design is a very important factor in attracting new clients to your business. In addition, the domain name that you choose plays an important role in the perception of your business by potential clients. Here are some rules to consider when choosing or changing your domain name:
* Choose a domain name that is related to the name of your business. You should be continually branding both your business name and your domain name and there should be a consistency between the two.
* If you are just starting your therapy practice your domain name is just as important as your business name. When choosing your business name, available domain names should be a very important factor. In today's market it is just as important for clients and potential clients to remember your domain name as your business name since your website will be where they will go to find information about your classes, teachers, and products/services. And if they refer others to your business they will usually give out your domain name before they give out your business name. Also, since the vast majority of clients that are looking for clients will use the Internet as their source, your website and domain name play a critical role in marketing your business.
* If possible try to stick with a ‘.com' or ‘.net' even if you have to hyphenate your name. For example if your business is called Insight Counseling and www.insightcounseling.com and www.insightcounseling.net are already taken, you may want to consider www.insight-counseling.com. Hyphenating domain names is becoming more popular since good domain names can be hard to find.
* Try to keep the number of characters in the domain name under 12 if possible. This number of characters does not include the ‘www' or ‘.com'.
* Try to choose a domain name that is memorable and easy to read and say.
* Only abbreviate if necessary in the domain name.
* If you have a unique domain name and are able to secure a ‘.com', you may also want to secure the ‘.net' as well in order to keep others from getting it.
* Once you secure your domain name, set up an email account to reflect this domain name. For example, if your domain name is www.insightcounseling.com use an email such as info@insightcounseling.com so that each time someone sees your email address they will see your domain name.
* You can have several different domain names pointing to a single website. So, if you already have a domain name and you are concerned about changing it since your students are already familiar with it, you can always secure another and have it connect to your existing website as well.
If you are looking to develop a professional web presence and succeed on the Web, WebFlexor Counselor specializes in affordable and quality websites for Therapy and Counseling Professionals. Customized Websites start at only $199!
Both Gerardas Norkus & Mikel Bruce are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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