At a time when many consumers turn to the Internet to find products and services, it's vital to have a presence on the Web. Otherwise, many potential customers may overlook you, simply because they can't find you. Through the Internet, you can attract future clients in your area, and communicate with your current clients. Here is an overview of five simple tactics to market your tax preparation service on the Web:
1)Create a functional website
According to the Yahoo Small Business survey, 70% of small businesses had a website by the end of 2004, we can only assume current numbers are even higher. Building a website is the first step to developing an online presence. There are books written on building websites and firms that can help you design and optimize your site.
Without going into too much detail, your site should reflect your practice. It should be clean, professional and informative; and make sure your contact information is apparent.
2)Register with online directories
If you go to the Google search engine and enter "Kaysville Utah Tax Preparation", the first thing that appears in the results is the Local business results for tax preparation near Kaysville,UT. This is Google's online directory of businesses. Registration in this directory is free. Following the Google directory is a number of other online directories that list tax preparation firms. Conduct a similar search for your area and see which directories come up. Then go through the steps to enlist in these directories.
3)Create an email marketing campaign
An email marketing campaign will mainly target your current clients. This may be something you can implement in the future if you don't have a list of your clients' emails. Through an email campaign, you can inform your clients of special offers, promote your website or blog, or send a semiannual newsletter with tax tips and information. A newsletter is an excellent way to stay in touch with clients throughout the year and encourage them to come back the following tax season.
4)Build a purposeful blog
A web log, or blog for short, is one of the newest forms of communicating online. Blogs began as online journals where people could share their ideas, thoughts, stories, photos and videos. Only recently have corporations recognized the value of a blog to connect to their customers.
A major advantage to a blog is you can find free software and services that will host the blog. A CPA or tax preparer could use a blog to share insights and opinions on tax law or other tax related topics. I found one CPAs blog where he shares jokes and comics about taxes and tax preparation. Though blogs are casual in feel, remember you are still representing your practice, so it should be done tastefully.
5)Use paid listings through search engines when cost effective
MSN, Google, Yahoo and other search engines offer paid listings as a form of advertising. Paid listings, also known as sponsored links, usually appear at the top and at the right of search results. Companies pay to have their links appear on the search results page in these areas. This type of Internet marketing can be effective, especially when you are first creating your online presence. I recommend you hire an Internet marketing firm to manage and track your paid listings account. Your ads should focus on the demographic in your area to avoid spending a lot of money on ineffective advertising.
If done correctly, online marketing is a fruitful strategy to increase your client base and well worth the time and money spent.
Research Strategies For A Digital Age
The violin, next to the guitar is possibly one of the older instruments of our time. Both the guitar and violin have progressed from a simple wooden bowed string instrument, to becoming available as electrical instruments producing enhanced and customised sound effects. The violin was once popularly associated with classical music since the Baroque era, until the twentieth century reinvented its sound using electric violins in modern popular music.
Electric violins are not as established as electric guitars or bass guitars, but many violinists use the violin for performances in mainstream pop and rock music. This produces an amplified sound of the violin, using an electric pick-up. Non-classical musicians popularly use these for experimental music. One band in particular, known as 'Yellowcard', uses the electric violin for their punk rock genre music. It has also been used in musical theatre productions, more famously with 'Whistle Down the Wind' by Andrew Lloyd Webber.
However, electric violins have been around since the early twentieth century, as far back as 1935, to which this had profound influence on the music industry today, fusing contemporary music with classical sounds. The main differences were that the sounds are sent down an electric pick-up, and unlike conventional violins, they were made with six strings as opposed to the standard four. The extra two strings stretched the sound further.
History
The actual violin as we know it has been in use for over 500 years which was designed by an Italian family known as the Amati family; however, earlier versions of the violin have been around for 7000 years. The electric violin was first in production during the 1930s by Richenbacker, who were also behind the production of the first electric guitar. This sparked the rock and roll era, taking music to another level. This also coined a new name for the violin as 'electro'.
During the 1950s, Leo Fender had redesigned this and reproduced electric violins tailoring it for modern music. However, these were heavy blocks of wood, therefore were not as popular. Fender is commonly associated with making popular electric guitars that are produced and widely used today.
Musical Uses and Design
Violins that are customised with an electric pickup tend to be easier to play without needing to be plugged in all the time. Whereas a normal electric violin will only sound out the desired tones when it is plugged, because they are designed differently.
Since the electric violin is still considered new, this does not come with a specific generic body design, so makers and musicians can freely create a unique shape to it. However, electric violins do come with a solid body rather than a hollow wooden back, because the electric pickups are more likely to cause a piercing feedback noise, whereas a solid body will not create this kind of a feedback.
The electric violin is widely experimental and far more diverse in the music seen than the acoustic violin. Some people have even installed electric pickups to the bridge on standard acoustic violins, similar to how bass guitarists customise their instrument to either change the pickup or make it fretless. The electric violin on the other hand, is commonly used to create reverbs and chorus distortions making it unique in its sound.
Musicians that use the electric violin tend to create experimental and progressive music; this has also been used in punk rock or avant-garde music, making it quite a diverse instrument. However, this is not used in traditional or classical music. One thing is for certain, this will develop into the next rock music must have accessory, like the electric guitar because of its unique sound in music.
Both Molly Winters-hughes & Anna Stenning are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Molly Winters-hughes has sinced written about articles on various topics from Software, Jewelry and Marketing Strategies. Molly Winters-Hughes writes articles to help people in filing their taxes. Taxes can be stressful, but the key is understanding them and the people who can help you href="http://www.taxengine.com">do your taxes. To find help for doing your taxes with. Molly Winters-hughes's top article generates over 1900 views. Bookmark Molly Winters-hughes to your Favourites.
Anna Stenning has sinced written about articles on various topics from computers and the internet, Management and Wedding Gifts. Anna Stenning is an expert on electric violins, as she enjoys listening to music that is progressive and electric in genre.. Anna Stenning's top article generates over 4090000 views. Bookmark Anna Stenning to your Favourites.
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