The types of contests a retailer can plan are as limitless as his imagination. The objective of any contest should be to create the best possible incentive to get customers into the store, and to motivate them to place their contact information into the drawing box. Usually the incentive is a valuable grand prize, but can also take the form of a small gift given just for entering.
One example of a contest idea might be to ask customers to help name a mascot or character associated with the business. A retailer can create an entry form providing space for a contest entrant's name, address, phone number, e-mail address and mascot name suggestion. If the retailer has a website, customers can enter the contest via an online entry form as well. The retailer can set dates associated with the contest such as an entry deadline, a first round selection of three finalists, and finally the date to announce the grand prize winner. The contest rules and progress can be included in all advertising and marketing campaigns within the contest timeframe, including the store's voicemail greeting, flyers, media advertising and website.
The grand prize for this contest might be an opportunity for the winner to appear in a series of local advertisements with the mascot and to have her name and photo appear on the air, in the press, and on the website. In addition, a prize basket could be offered to the winner and to the two semi-finalists.
Another tactic to collect additional contact data and to add longevity to the event might be to conduct the contest in two parts: once the three finalists have been selected, customers can be called back into the store or to the website to vote for their favorite of the three possible choices. In addition to being a fun idea, this type of contest can create great word-of-mouth advertising and a great deal of foot traffic.
Contests with media tie-ins are particularly good traffic builders, as the reach for potential entrants is greater than usual. An example of this type of contest might involve a retail store owner inviting customers to come into the store to obtain a lottery-type ticket of numbers, in exchange for entering the contest via the entry form providing their contact information. Customers would be instructed to listen to a particular radio station at a particular time, or to purchase the local newspaper on a particular date to obtain the winning numbers drawn and compare them to her ticket. The customer holding the winning ticket is the grand prize winner.
The publication or station printing or airing your ads benefits from a tie-in contest, as it receives an increase in listeners and newspaper sales on a particular day. A radio station may provide a discounted advertising rate to motivate a retailer to direct listeners to a show in need of a ratings boost, or to a particular section of the newspaper in need of readers.
Contests are great opportunities to obtain contact information, generate foot traffic, and inspire word-of-mouth advertising for a retail store. Include a series of contests in your annual retail marketing plan.
Retail Marketing And Advertising
When you hear the name Mike Filsaime, Corey Rudl, Shawn Casey, and all the other big names of Internet Marketing what do you think of?... How they've helped 1000s of people and created personal wealth with their courses Right?
Well,... Network Marketing Is so similar... Network Marketing companies tell you to recruit your precious family and friends right? Sometimes you can even loose friends and even family members they already know what you are Going to tell them.
OK... What's the big secret about Network Marketing?
YOU... You are the big secret, and I'm not talking about your self efforts!
I have learned over the years and have also been taught by successful network marketers that to have a successful business you have to promote yourself and not your network Marketing company, people join people, not companies!
Let's say Mike Filsaime offered a free subscription to his most popular marketing course, you are going to jump on that in a heartbeat right! Why? Because you know Mike Filsaime is successful and has a long track record of helping people. Now If someone you don't know gives you a free trial, you never heard of that person helping others, So you are more likely to turn it down... I would...
I know you have joined alot of network marketing company and you get some people into your business and in a couple days, weeks, months people start to cancel their membership and you ask yourself why? If you have not help them in any way That's the same thing as If someone gives you a canoe and put you in the middle of a river with no Paddle! You see where I'm going with this?...
The reason people join your network marketing company is because of YOUR presentation. Maybe they got it in their email or they visited a website and saw your ad, it was well written and well descriptive so they joined to learn More about the offer. But you are the one who presented It... If you presented it wrong, people won't join in the First place.
You have to think like a prospect, put yourself in their shoes, because most of the time you are thinking like a marketer, so you just come off as another marketer putting out an ad, learning how to think like a prospect is simple, the same thing that gets you to click on an ad or follow somebody or even buy a marketing course is the same way you Must present yourself and business.
OK... Let's say you presented yourself and company great, Then someone joins you, what is your next step? You must contact that person and introduce yourself, investigate, find out what they are looking to achieve, build a Relationship and trust. If you join someone else in a business, you would expect for some training and support Right? That's the same situation...
Help everyone that joins below you, yes it takes some time But it pays off in the long-term. Show them how to market their business correctly, show them that you are a person just like them, trying to achieve the same goal, turn them Into leaders. Once they see that you are helping them, they know that they are not in this alone, they have Someone to call on for answers.
That in return is how you keep people in your business, people are not going to leave you, because you are helping them achieve their goals and you have built trust and a relationship with that person, so it's easier to turn them into leaders, and just like a kid mimics someone older, the people you brought in will mimic you, they liked the way you helped them, so they are going to know more about the company and will be able to help the people they bring in, and in the long run, that continues down your organization, you have a team of helpful people now, and everyone knows where they want to be, and duplication takes Off. You help every person that comes into your business and they will look up to you and help others that they Bring in.
Let's say you advertise using a free marketing system or another source of advertising that is working for you and bringing in people to your business, give that same tool to Your organization so that they can duplicate success. If you could make 100% on your efforts alone, OR make 1% on The efforts of 100 people which one would you choose?
I hope you chose question 2... Now your thinking like a Prospect and not a marketer.
Whatever it takes promote yourself, build your own website, nothing flashy or special, but a website where your organization or other people can learn more about you and your business, and when you do that, you get recommendations from the people you help, and then you have A strong army of people that look up to you.
So from now on, when you are in your back office or using your autoresponder, help the people in your organization, show them how to market the business, where to go for help, create a relationship and build trust, show them that you are here for the same reason they are here, to achieve a goal and that you will help them, and in turn they will help Others also.
Both Jim Odonnell & Roger Barnett are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jim Odonnell has sinced written about articles on various topics from Elder Care, Direct Marketing and Marketing Strategies. Jim O'Donnell of Jaguar Consulting, Inc. in Kingston, NH provides marketing and business development services for small business and has developed a series of. Jim Odonnell's top article generates over 27100 views. Bookmark Jim Odonnell to your Favourites.
Roger Barnett has sinced written about articles on various topics from Network Marketing, Marketing Strategies. Good Luck with your network marketing business.Roger Barnetthttp://letsdoit.ws. Roger Barnett's top article generates over 1000 views. Bookmark Roger Barnett to your Favourites.
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