Have you written an e-book? An e-book is a digital document that can be sold online in a purely digital form. Thus, unlike with selling a physical product, the fulfillment of an e-book is done completely online. This is great for you, the author, since you can completely automate the order taking and fulfillment processes.
Once you have the fulfillment process automated, the question becomes how to market the e-book online in order to get people to buy it. ?How do I effectively market my e-books online?? is one of the most common questions I hear from my clients. For more results visit us at www.ebook-secrets-revealed.com. Here are five tips that will help you sell more of your e-books and generate more revenue:
- Find a target market to sell the e-book to. Many people think that everyone is their target market, and as a result try to sell their e-book to everyone. They usually end up chasing after potential customers who are not in their target market and are not likely to ever purchase the book. Their e-book sales suffer as a result.
Instead of trying to sell your e-book to everyone, concentrate on a smaller group of people who comprise your target market. These people are much more likely to purchase what you have to offer, and as a result you will get many more sales.
- Create an effective sales letter for your e-book. Since you cannot take a picture of your e-book and post it on your web site (unlike a piece of jewelry, for example), your need to use the sales letter to promote the e-book.
Make sure that your sales letter effectively describes your e-book and focuses on the benefits your clients will get by purchasing your e-book. Highlighting the benefits will keep people reading the sales letter, and it will generate more e-book sales.
- Give your customers just a few options on your web site. Sometimes clients tell me that their sales letters don't sell. When I take a look at the sales letters, they are usually a big mess. Sales letters that do not sell contain too many distractions for the reader: they have links to other web pages and web sites, banners, and text ads for other products.
Make sure that your sales letter provides only a few options to your customers ? an option to buy the product and an option to subscribe to your newsletter, and that's it. The fewer options you give to your web site visitors, the more likely they are to buy your product.
- Have a newsletter subscription on your web site. Sometimes people who come to your web site and see your e-book are not ready to purchase the e-book. However, they are ready to subscribe to your newsletter and learn more about you and your products. You can also go to www.ebook-marketing-exposed.com. These people will be ready to buy your e-book eventually, so make sure that you keep in touch with them through your newsletter.
- Use online marketing techniques to promote your e-book further. Use search engine optimization, business blogging, article publishing and other online marketing techniques to promote your web site and e-book. These methods will bring more visitors to your web site, who are craving the information that you share in your e-book.
You can only make money with your e-book if you sell it. Follow the five tips that we discussed to sell more e-book copies and make more money.
Sell Your Books Online
Since every book is different, and there are many market niches, it is impossible to use a "one size fits all" approach to book promotion. However, there are some strategies that work for most authors, most of the time. We've already talked about focusing on one market, looking like you are in the business, and sharing your story.
So, here are the other two ways we've used again and again to promote books.
1. Use direct marketing
Mark Victor Hansen said "In book marketing, 95% of the work comes after the book is printed. Mark recommends that you build an information empire by treating the book as a product that needs to be marketed.
Every book should have a web site, and every author should have a mailing list. On the web site, make sure that you offer bonus information or extra materials to everyone that signs up for your newsletter.
Selling a book may or may not make you rich. Building a mailing list of people interested in your topic, can create ongoing wealth. We have authors who break even on book sales, they are using the book as a lead generator, getting more people on their mailing lists, because the list is so profitable on the back end.
Once you understand that your book is a product, you realize you are open to whatever works to sell a product, a "bounce back" coupons, premiums, direct mail or even yellow page advertising. Build a list, and you're building an empire.
2. Use Endorsements and Testimonials
A reader should expect to get value from your book, but with all the hype in today's market they'll have trouble believing you and your book cover description. That's why endorsements and testimonials are so powerful.
Hopefully, you have a foreword, along with endorsements for your book. Put them on the inside and outside of your book. These can be repeated on your web site, and in your other direct marketing.
But don't stop there. Approach others to get endorsements, reviews and testimonials. Encourage them to post a testimonial on Amazon, or another online service and give you permission to reprint them.
You'll find that most people are happy to recommend or write favorably about your book. And once do, they tend to be more open to other things, like an announcement to their own mailing list or joint venture.
Using all five tips discussed in both articles will certainly create more buzz, increase sales and build your reputation. Apply the five, repeat them often, and make sure you keep each going.. adding more marketing as you go. When you do, you will see results.
Both Naresh Thakur & Warren Whitlock are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Naresh Thakur has sinced written about articles on various topics from Internet Marketing, Fitness and Health. http://www.profiting-with-free-reports.comhttp://www.allfreereports.co. Naresh Thakur's top article generates over 4400 views. Bookmark Naresh Thakur to your Favourites.
Warren Whitlock has sinced written about articles on various topics from Marketing, E Books and Online Business. Warren Whitlock is the Marketing Results Coach. Warren is a #1 best selling author, publisher, and editor of dailywarren.com, an online web log (blog) focused on book marketing. He started his career in broadcast advertising, developing cross promotio. Warren Whitlock's top article generates over 12100 views. Bookmark Warren Whitlock to your Favourites.
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