According to the NAR, 93% of the business is now being done by only 7 percetn of the agents. While I have always been suspect of how they determine those numbers, the thing I am sure of is that most of the business is being conducted by only a few agents.



Doesn't it make you wonder what the difference is? With so much information available, why isn't everyone at the top of their game? When I asked myself this question, I began to look for answers. And do you know what I found? I have found that there is a big "untruth" out there. I found that most agents believe that all that is separating them from the big money is information. They believe that if they only knew what the others know, success would be theirs.

Let me tell you, information alone will not make you money. But if it would, you would still have to be sure you get the correct information. While all agents are not equal, just about all of them can get a house to closing. Learning how to better do what you do know is not the answer. There's more to it.

When you decide to become a real estate agent, the first thing you do is take a licensing course. Then you need to pass a test. The first thing that then pops into most minds is this. How do I make money at this? Something they neglected to cover in the course. But you are not alone. There will always be lots of competiton in any business that is easy to get into with the promise of making a lot of money. Most newly licensed agents don't have a clue of how to make money at this. Most turn to their brokers for help, but in many cases that dosen't help much, if at all.

Why is it that most agents only do a few deals a year and only a select few others are able to do several hundred? Is it because these meaga agents have teams? Is that the difference? Well that is actually deceiving. They are able to have teams because they are successful. It's not the other way around as many beleive. Because they are very good at bringing in business, it becomes necessary for them to hire a team because they couldn't handle the volume by themselves.

How do they do it? Marketing! It's how good they have become at marketing that makes them money, not how good they are at real estate. If you think of marketing as sphere of influence, farming, post cards, fsbo's expired's, etc., you have been lied to once again. If you tried any of this stuff, you most likely found it doesn't work as well as you had hoped. If you are waiting for the next deal to come to you and don't have a clue as to where or when it is coming, you are not marketing effectively.

The bottom line is that very few real estate agents know how to market their business. This may sound negative but it is not. The fact is that this is the greatest opportunity for you. With so few doing it, it's actually easy to succeed. Unfortunately, most of the informationt that is available won't help you. If you tried any of it and it didn't work, then you know what I mean.