A)Always make keyword selections that are directly relative to what you are offering. There will be a temptation to use a keyword selection tool and make your choices from the top five because they might possibly relate. Don't give in to temptation. Focus all your efforts directly at your target demographics. You can't do that with random aimless keywords.



B)Be sure that your finalized keyword list meets the qualifying criteria. Would you words be broad enough that an average searcher would think to use it? Yet would t be specific enough not to attract too much useless traffic? Even if the clicks don't translate into sales you still have to pay for them. Too much useless traffic will melt away your budget like snow on a hot June day.

C)Carefully consider the amount of money you are willing to bid for a keyword. Search engines are very intelligent; they know that they are going to make the most amount of profit for themselves from the ads whose creators are willing to pay the greatest sums per click. This means that these ads are going to be the ones that turn up at the top of the "Sponsored links" and are going to be the ones who receive the most visibility. Visibility equals traffic, which in a Utopian society would be great for both of you; you place the highest bid on a keyword, the search engine puts the keyword on top of the list and voila! instant profit for both of you.

Sadly this is not always how it is. Being king of the mountain on that list doesn't ensure success if you don't have the funds to buy enough clicks to gain back your investment. The key is to find a balance, and that is not easily done.

D)Don't neglect the follow through. Careful monitoring after you begin your ad campaign, will help you discover how much business they are bringing you. Careful fine tuning is needed to avoid problems and keep your campaigns aimed at your target audience. Without it you could waste a large portion of your advertising budget.

These are the key components of any advertising campaign, and if the savvy advertiser takes the time to learn these lessons well the profits promised by the hundreds of ads claiming that AdWords is the key to internet marketing success may soon be realized.