On the 14th of September 2006, Nintendo made the announcement of the release information for the Wii for North America, Japan, South America, Europe, Australasia and Asia, including the prices, dates, and all of the unit distribution projected numbers. It was also announced that most of the shipments of Wii's for two thousand and six were going to be allotted mainly to North and South America, and that there would be thirty three titles available within the 2006 launch window.
When the Nintendo Wii was released on the 8th of December, 2006, the United Kingdom really suffered a huge shortage of the Wii console units because many of the online stores and high-street stores weren't able to fulfill all of the pre-orders. Some of the stores within the United Kingdom still had a shortage of the Wii gaming consoles as of March of two thousand and seven, and as of June of two thousand and seven, the demand for the Wii gaming console still outpaced the supply within the United States.
Nintendo Wii's System Sales
Since the Wii was launched, the numbers related to monthly sales of the Wii gaming console have been a lot higher than that of its competitors all around the world. During the first half of two thousand and seven, there were more units of Nintendo Wii's sold within the United States than the PlayStation 3 and the Xbox 360 combined. The lead present within the United States is larger than the lead within the Japanese market, where it is currently leading in total sales.
The Demographic Wii
Nintendo has one main objective with the Wii and that is to target a demographic that is much wider than that of its other competitors within the seventh generation. During a press conference that was held for Dragon Quest IX, an upcoming game for Nintendo DS, Satoru Iwata made the comment that they weren't considering fighting with Sony about the amount of people that they are able to get to play games. Later, the statement was made that Nintendo wasn't thinking solely on consoles, portable systems and things of that nature but instead, they were focusing on getting new people playing the games.
You can see this reflected through the series of different television advertisements that Nintendo has within North America that are directed by Stephen Gaghan, an Academy Award winner, along with internet advertisements. The slogans that were used for the ads were ?Experience a new way to play? and ?Wii would like to play?. All of these ads ran beginning on the 15th of November, 20006 and they had a total budget that consisted of well over two hundred million dollars throughout the entire year.
All of these productions are the first advertising strategies that are broad based that Nintendo has put forth and they include a video clip of two minutes which shows a variety of people that are enjoying playing the Wii system, like country ranchers, urban-apartment dwellers, parents and their children as well as grandparents. In the ads, the music that you hear is from ?Kodo? the song which is done by the Yoshida Brothers. The Wii is supposed to appeal to everyone and that is want all of the advertisements for the Wii are promoting. As stated earlier, the main objective for the Wii is to get new people playing the Wii gaming system. According to the latest information, Wii has surpassed that goal.
The Birth Of Britain
Scrapbooking with photographs has been around since photos became available to ordinary people. Old scrapbooks tended to have photos mounted with photomount corners and perhaps notations of who was in a photo or where and when it was taken. Modern scrapbooking has evolved into creating attractive displays of photos, text and memorabilia. As of August, 2006, the commercial scrapbooking industry celebrated 25 years of existence, as started by Marielen (pronounced "Mary Ellen") W. Christensen of Keeping Memories Alive, the world's first scrapbooking store (which then had a different name), headquartered in Spanish Fork, Utah, USA, in 1981.
Scrapbooking as an actual industry has its roots in 1976, when Christensen began designing creative pages for her family's photo memories. She inserted her memory pages into a new product called sheet protectors and placed them inside 3-ring binders. By 1980, she had assembled over fifty volumes of family memories, and was invited that year to display her albums and demonstrate her concept at the World Conference on Records in Salt Lake City. That conference opened the door to a massive interest in memory book design, and Christensen was invited to give seminars and teach classes to countless groups, including Brigham Young University's Campus Education Week and numerous church, civic and school groups. During the following 25 years, she lectured continually throughout the Intermountain West.
In addition to her many lectures, Marielen and her husband AJ authored and published the first how-to book on organizing and preserving family memories, called Keeping Memories Alive. Not only did they found the first scrapbook store in 1981 and later name it after this book in 1993, the Christensens began a mail-order division in the back of the building. The business grew very quickly by word of mouth and had to move its warehousing to a larger facility in 1994, and its shipping department to a larger one in 1998. During the fall of 1993, Keeping Memories Alive opened the first wholesale division in the scrapbook industry providing other stores with a source to purchase all of their scrapbook products at one place. This step helped move the industry forward as small scrapbook stores began opening up all over the country.
As scrapbooking became more well-known, people were searching for new, fresh ideas on how to preserve their own memories. As a result of many requests from customers, Marielen Christensen authored and published the first idea book for scrapbookers in March of 1995.In 1996, Keeping Memories Alive made history again, as they launched the world's first scrapbooking commercial website.
With the arrival of magazines devoted strictly to scrapbooking, the scrapbook industry experienced huge growth during the years 1996 to 1999. In January of 2000, Marielen was awarded the Outstanding Achievement Award from Creating Keepsakes Magazine for paving the way for this industry.
Scrapbooking as a hobby has taken off in the recent years, possibly in part because of its first commercial website. Another reason may be the strong social network that scrapbooking can provide. It is now a multi-billion-dollar industry with a large number of companies creating scrapbooking products. Across the world, "scrappers" or "scrapbookers" get together and scrapbook at each other's homes, local scrapbook stores, scrapbooking conventions, retreat centers, and even on cruises. Scrappers share tips and ideas as well as enjoying a social outlet. The term "crop," a reference to cropping, or trimming, printed photographs, was coined to describe these events. This hobby has surpassed golf in popularity: one in four households has someone playing golf; one in three has someone involved in scrapbooking.
In the late 1990's, many scrappers opened stores to turn their hobby into a business. Unfortunately, within approximately 5 years, many of those stores were forced to close due to a downturn in the economy and the fact that many store owners mistakenly assumed that loving to scrap was enough to run a retail store. Many owners simply didn't know HOW to run their stores. During this time, more multi-level direct sales companies were formed. Several were closed due to mismanagement, while others weathered the tough times. It also gave rise to a new breed of business - the home-based retailer. Companies arrived to provide information for women who wanted to break out of the direct sales mold and go out on their own. While vendors had traditionally stayed away from the home-based market due to fraud, they began to warm to the idea of the non-traditional sales channels as a way to get their products in front of more consumers through home parties and workshops.
Working with a company like this enabled them to tap into legitimate home-based retailers. Originally, it was hard to find scrapbooking supplies, but now most major discount stores and almost all major craft supply stores stock them. Local scrapbook stores (hereafter referred to as LSSs) are considered the heart and soul of the hobby of scrapbooking by some enthusiasts. LSSs are where one can attend classes and find out where the best "crops" are. Supplies can also be ordered online or ordered from a home-based retailer. Some of these sell products through a multi-level direct sales company while others are independent and may be part of a business group. Many local suppliers offer instructional classes. Scrapbooking is not only a hobby to create a place for one's keepsakes, but also has become a popular way to make gifts for weddings and other special occasions.
This amazing phenomenon has now arrived in the UK and the requirements of the increasing number of avid UK scrapbookers is being met by a growing number of specialist retailers including the likes of Paper Arena (www.paperarena.co.uk)
Both Abdelrahim Mansour & are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.