Vlogs, the younger and wackier baby sister of blogs, create an interactive online video environment for viewers to watch programming, much like television, only shorter, without large budgets and no TV Guide. The vlog’s added feature that makes it different from tried-and-true television watching is that vlogging is interactive. The viewer can respond to the shows instantly, like reading a blog, through commentary and links to other sites. Vlogging software is not quite as user-friendly as blogging software but does not require much more technological skill to get a vlog site up and running. What’s required is a camera, a laptop or computer, broadband connectivity, video editing software, a host server, imagination and inspiration. Blog sites are numbering in the 70 millions and the ‘citizen’s journalism’ boom is thriving with the advent of the Video blog. At today’s count, http://Mefeedia.com tracks the vlogging revolution at 2,174,090 episodes from 22,744 video feeds from 13,561 websites. And counting.
This onslaught of new media and technology is burgeoning fast at the public on the personal consumptive level. Corporate America is shaking its head over the vlog and copyright conundrum faster than anyone can figure out what to do about all the potential red tape. Vlogging is free, it’s public, it doesn’t pass through (much) censorship, it isn’t edited by anyone other than the owners and authors who broadcast the information. Whether it’s aggregated news or videos of tweenies who make their own cooking shows complete with superheros being grounded, the only barrier, it seems, is imagination.
This is a time of great change and progress within Internet based technologies. A strange, scary place where vast technology has crept into user’s pocket and he or she is unsure of what will be pulled out, lint, loot or a lawsuit.
"The technology to capture what's around you is becoming so prevalent," Chuck Olsen, a documentary and filmmaker from Minnesota said. "It's completely clashing with existing laws. I just think we're in this weird growing-pains stage where it has to be worked out." Youtube and other online video-sharing sites, have slack attitudes regarding copyrighted material, owing that the use of the material falls under fair use. One way to get around this safely is to use Creative Commons-licensed music to avoid the worry of whether copyrights are being infringed upon.
Vlogger, Randolfe (Randy) Wicker from Hoboken, NJ writes in a comment response about copyright laws and vlogging, “We are in the "Wild West Days" of Internet video. Wait and see! The "Status Quo" folks will soon have your videos deleted for having a few bars of copyrighted music 'intruding' on a scene and/or for your refusal/inability to produce signed releases from people walking by in the background. I think we are media pioneers, people in the street documenting all kinds of things "without a permit"”. Writes a 69 year old vlogger, Randolfe (Randy) Wicker from Hoboken, NJ.
The Brave New World Movie
Instead of taking the Lone Ranger approach to business and trying to reach that market on your own, how about considering other companies that you know who are currently reaching those markets? Instead of trying to reinvent the wheel, take a look at whether or not this might be an opportunity for a joint venture marketing project.
If you and another company serve similar, but not identical, market segments, this strategy makes great business sense. You tap into a portion of the market that they aren't tapped into, and they, likewise, have a relationship with a part of the market that you don't. By sharing your market resources in a joint venture agreement, you can both promote your businesses to a larger market and remain in front of your existing customers, while bringing them value-added information, products and/or services. You gain, your joint venture partner gains, and you both build loyalty in your customer base. How much better can it get?
Take a look at a real life joint venture situation. A small construction firm noticed that they were often getting called in to help fix remodel and construction disasters from unscrupulous contractors. They came up with the idea that there might be a market for construction and remodeling consulting services for both do-it-yourself remodelers and ordinary homeowners.
The consulting service would offer an outside opinion that would to help to protect clients who were considering a remodeling or construction project by helping them to have a clear idea of normal costs, normal contract language, and outline any potential problems they might not have considered before they entered the project. Instead of trying to only market to their existing database, they considered whom it would be that would reach the most likely candidates for their service.
It was decided that they would approach the people who often provide the funding for remodeling and construction projects ~ bankers and mortgage brokers. The brokers loved the idea of being able to refer a service to their clients that would help to protect their interests in the long run. In return, the brokers were able to tap into the construction company's database and offer financing options to them. Both parties were now offering a value-added service to their clients and tapping into previously untapped markets. A couple of the brokers even arranged joint advertising in some real estate publications. Both the construction company and the broker split the cost of the ad, while reaching a broader market than either of them could afford to reach on their own. That is the point of a great joint venture. You not only maximize your resources, but you maximize your growth as well.
Take a look at who is reaching a market you want to reach. Would there be an effective way for you to joint venture and increase visibility in the marketplace for both of you? If so, it may well be worth a cup of coffee and a brainstorming session to find out.
Both Eric Hartwell & Sunil Yadav are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Eric Hartwell has sinced written about articles on various topics from Marriage, Wedding Speeches and Wedding Reception. Eric Hartwell oversees "The World's Best Homepage" – visit and share at computers and internet.. Eric Hartwell's top article generates over 22200 views. Bookmark Eric Hartwell to your Favourites.
Sunil Yadav has sinced written about articles on various topics from Payday Loans, The Internet and Microsoft Word Office 2007. For more useful tips & hints, please browse for more information at our website:-http://www.joint-venture-guide.com. Sunil Yadav's top article generates over 22200 views. Bookmark Sunil Yadav to your Favourites.
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