By submitting your articles to article directories, article announcement lists, and ezine publishers, you accomplish several things.
First, you establish yourself as an expert in your field. Readers are more likely to listen to you if they feel you know what you are talking about.
Second, by attaching a resource box to your article, you are giving the reader a link to your website. If the reader is impressed with your knowledge, they will likely click on your link to see what it is that you are offering.
Third, you increase your search engine page rank by providing a non-reciprocal link to your website. Search engines seem to give extra weight to non-reciprocal links in their page rankings.
But many marketers are not comfortable writing their own articles. They just do not know how to put their thoughts into words. Or worse yet, they do not have any thoughts worth printing.
That is why private label articles are in such high demand these days. There are several of these services available and more seem to be popping up every day.
Therein lies the problem. Depending on how these articles are used, the results can be good, bad, or downright ugly.
The Good: As stated previously, private label articles, when used correctly, can give the non-writer a big advantage over other marketers. They can increase your traffic, sales, and opt in subscribers. That is good.
The Bad: A common mistake made by marketers using private label articles is getting lazy. They simply copy and paste the article and submit it, as is, with no personalization.
At the very least, you should change the title. Most article directories require that your article be approved before they are posted. But do you really think they read every article that comes in? Not likely.
They get dozens, even hundreds of submissions every day, so it's unlikely that your article will actually be read.
But most directory software will automatically search their database for duplicate titles. If the title of your article matches one in their database, yours will be rejected.
So do yourself a favor and at the very least, change the title. It might also be a good idea to change the wording in the first paragraph.
The Ugly: Many marketers load so many links in their article that it becomes one long ad. This will not only get you rejected, but eventually banned if you do it often enough.
A good article contains useful information to the reader whether they buy your products or not. Give them good content and you will increase the chances that they will click your link in the resource box.
Private label articles are a great tool, but do not get lazy!
The Good The Bad And The Ugly Imdb
Workplace friendships may seem like an ideal arrangement at first blush. But once the honeymoon phase ends, a whole different picture may emerge. Whether the image appears rosy or bleak depends entirely upon those involved in the friendship. Unfortunately, situations can sour long before individuals realize they should not have befriended a colleague. When workplace friends turn enemies, a company loses far more than camaraderie. A broken friendship can reduce productivity, cause infighting, and spread discontentment. This is not to say that you should never befriend anyone in the workplace. After all, you spend eight hours a day, five days a week with the same people. The key is to know where to draw the line.
Workplace friendships among co-workers can have a positive impact on morale and productivity. Friends help each other navigate the ups and downs of the job, offering the support necessary to motivate an employee to progress through the drudgery. Friends help each other sort through personal problems, which can prevent personal issues from interfering with production. Friends even promote a positive work experience by ensuring that laughter and companionship occasionally invade the workplace. These upsides to workplace friendships make for happier and more productive employees, who in turn, want to work hard, put their best foot forward, and generate excellent output. Positive interpersonal relationships produce cohesive teams conducive to productivity.
The same factors that unite employees also can tear them apart. Problems emerge when friendships go awry, and the consequences can be severe for both the friendship and the company. Broken friendships often lead to infighting, bickering, and tattling, which divert attention away from the job and towards resolving employee disputes. Distracted and disgruntled employees produce poor quality work and generate less output. Unfortunately, bad attitudes are contagious and tend to have a negative domino effect on employee morale. While these setbacks may not prove catastrophic to the company, they nonetheless take time and energy away from the daily operational and business functions.
On a small scale, broken friendships can destroy teams that need the stability of solid interpersonal relationships to function effectively. When tension continues to build, it is only a matter of time before the water boils over. At boiling point, your increasingly frustrated and unfocused employees may miss crucial deadlines, overlook important tasks, or even alienate clients. Instead accomplishing the tasks at hand, team leaders will have to spend time addressing interpersonal issues.
On a large scale, the lack of trust among employees may impede the long and short range goals of the organization. A company faced with widespread distrust and resentment among employees can either deal with the issue or retain all new staff. The later option rarely, if ever, will be feasible. Consequently, companies will be forced to put aside certain goals to address problems in the workforce. This indeed is a catastrophic setback.
When individuals work closely together, some level of friendship and intimacy inevitably will emerge. Trouble lies not in the formation of relationships but in the failure to set clear boundaries around relationships. Obvious prohibited relationships include any sort of romantic involvement between co-workers or between managers and employees. Destroyed friendships pose a challenge but destroyed romances create roadblocks nearly impossible to overcome. Similarly, managers should avoid friendships with their employees because this situation tends to cause jealousy and resentment among the non-friend employees. No amount of fact presentation or persuasion will convince the non-friend employees that they were appropriately passed over for a promotion.
Companies can set limits on workplace relationships by avoiding situations that promote trouble. Managers who focus on building strong teams through workplace activities hold the key to success. These managers make teambuilding work-related so that employees develop a closeness founded on the common desire to promote the team's mission. Managers who foster teamwork through happy hours and other such social events fail to promote the business goals of the team. Instead these managers have opened the door for relationships to develop outside of the workplace.
Employees need freedom to associate and build workplace friendships. Companies must encourage team building by offering activities and gatherings during work hours to prevent excessive mingling during non-work hours. Offer employees plenty of work-related chances to get to know one another. You will find yourself with a happy and productive staff that unites over their shared business tasks. Most importantly, by encouraging employees to spend time together at work, you silently discourage your staff from friendships that are not work-related.
Both Steve Searls & Linda Finkle are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Linda Finkle has sinced written about articles on various topics from Flirting Tips, Information Technology and Food And Drink. Linda Finkle, CEO of Incedo Group, works closely with leaders and management to create sustainable productivity and organizational strength. She holds a Master Certified Coach designation through the International Coaching Federation. For more information. Linda Finkle's top article generates over 27100 views. Bookmark Linda Finkle to your Favourites.
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