We've all heard that before, right?



Since the conception of the internet, savvy marketers have been preying on the average Joe trying every shady tactic in the book to get him to pull out his credit card. The story ends the same just about every time. Joe is now the proud owner of a hyped up worthless product that ends up collecting digital dust on his hard drive.

All joking aside, there are many people making a legitimate full time living in the internet marketing business, and I'm not talking about only the so called internet gurus and scam artists. Unfortunately, the cold hard facts show that 90% of all those that attempt internet marketing end up failing. There are many reasons why this is so and I am going to go over some of the most common ones.

1. Too Much Information

The internet is the information highway. It is truly amazing when you stop and think about it. Ask me a question about anything and within minutes I can have information for you by looking it up on the internet. This actually creates a stumbling block for internet marketers because unfortunately, the internet marketing highway is stretched 1,000 lanes wide with multiple exits and cross-town traffic everywhere. The bottom line is there is just too much information for any one person to digest when entering the marketing field. Everyone has the next great way to make money online, whether it be blogging, article marking, affiliate marketing, squidoo, my space, facebook, pinging, forum marking, email marketing, etc. This is a very big reason why most newbie's fail at internet marking. It's simply a case of information overload.

2. Lack Of Focus

Lack of focus actually goes hand in hand with too much information. What happens with many new marketers is because there is so much out there and so many distractions, they end up jumping from one technique to the next and quickly lose focus. They get frustrated and end up giving up. The simple solution to this problem is to pick one technique to get involved in and focus all attention to it. Basically, one needs to become a master in one arena of marketing and needs to tune out all other distractions.

3. Failure To Take Action

Failure to take action is another big mistake as to why internet marketers fail. It becomes a snowball effect. Because there is too much information and because they can't seem to focus on any one strategy, the easiest way out is simply to do nothing. Many beginner marketers end up spending all their time looking for the next big thing and wind up wasting their time and money with nothing to show for it.

By no means am I trying to deter anyone from getting into the internet marketing business. When done properly and with a focused system in place, it can be a very rewarding and lucrative way to make a living. Again, the key is to pick one technique to focus on and devote all your time and energy to that one area and stop at nothing until you've reached a level of success that your satisfied with.