If you’ve been in network marketing for any period of time you’ve probably been introduced to the concept of the 3-foot rule. That is, “anyone within 3 feet of you is someone you can talk to about your business opportunity or products." Well chances are that you’ve probably tried this and decided that it is one of the most awkward and horrible things you have ever done. Here’s the main reason: Chances are you didn’t focus on your prospect’s wants and what would be in it for them to learn more, if they’ve displayed a generic interest in business or making more money. Even worse would be if you manipulated the conversation or approach to get the information in someone’s hands. Focusing on the “what’s in it for me?" concept is one of the most crucial elements in any marketing effort and its amazing how many people don’t use it!



A 3-foot rule prospect is not necessarily a bad prospect. In fact, if the opportunity naturally presents itself to mention your business that’s a great opportunity. The new prospect is not going to make a decision on the spot in almost all cases, so the next thing you want to do is have a tool handy to sort that prospect. This saves your valuable time so you’re not hunting down someone who really has no interest. A great way to do this is with a web page tied to a web form. In essence, you’re directing your prospect to a website where they will clearly derive a benefit from by giving their information in exchange for value from something given at the web site. For example, it may be a free report or newsletter about something other than just how great your company is.

Most network marketers do not have the expertise or technical knowledge to put these sorting systems in place. Even if they do have these skills, the chances of their downline duplicating that are minimal at best. This is why outsourcing the creation of a lead filtering system for you and your organization is so imperative. An affordable option for this is Power Filter Page. Many company provided web forms simply tell a prospect how great a company is rather than focus on something of value that is available to the prospect outside of only company specific information. If you have a truly interested prospect on your hands, then chances are they’re looking to make an informed business decision. If you can be the one to provide them with the means and follow up to do that, then you separate yourself from the masses of network marketers out there today. This type of tool (lead filtering) and level of professionalism are much needed skills in an industry tattooed with hype.