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To Make Your Own Web Page

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If you are a new web designer some of your choices while designing your web page can be fatal for your web site and also for your web business. This is especially true if your web site represents your business. We are intended to save you from those pit falls so here we present some of the most common mistakes to avoid at all costs, as it will not only save your web page it will save you from doing hours of after works.

1. Too Many Graphics

Having too many graphics (particularly large graphics), can cause your site to load entirely too slow. Visitors will get impatient and often times click out of your site never to return.

SOLUTION: When possible save your graphics as GIF files (gif.htm) rather than JPEG (jpg.htm). Also, reduce your graphic in actual size as much as you can without distorting the graphic or picture.

2. Counters

A visitor counter or hits counter should not be seen on your site unless you have tremendous traffic. The reason for this is visitors really don't want to know which visitor they are, especially if they're visitor number four. There's no benefit to your visitor, nor is there any benefit to you. The only way showing a counter is advantageous is if you've had millions of visitors and wish to display the popularity of your site or would like to attract advertisers with the large numbers. Otherwise, you can use this space for a benefit-packed headline that leads your visitor to another part of your site.

SOLUTION: Most web hosts offer web statistics that reveal daily visitors, hits, referrers, etc. This feature will let you know how many people are visiting your site without the whole world seeing the information. If you're just starting out, make sure your web host offers this free service.

3. Banners

Limit your banners to the bare necessities. Why? Because banners are graphics that can slow loading time and are a turn-off for many surfers on the internet. For most, "banner" is just another word for "ad" and they avoid clicking on them.

SOLUTION: If you do have a banner or two, place the banner at the very top or bottom of your page. Or you could place a small banner in your sidebar. Most people will look at the first picture they see and then start reading below the picture, so any writing or links that are above the banner may remain unnoticed. Also, the banners on your site should be related to your product or service. Remember, everything on your site should work together to benefit your target customer.

4. Scattered Web Site

When designing your site, make sure it has a pattern that leads your visitor. Get several people (friends or relatives) to visit your site and watch them as they navigate. Notice the places where they stop (as if they're finished) and also links that they click on. Organizing your site to lead visitors is very important whether you're leading them to buy something or just to click and go to another place in your site. Customers are silently begging to be led.

SOLUTION: Take a look at the flow of your site. Design it in a fashion that always continues like this...

Make sure that graphics don't get in the way of your lead. If the visitor stops in the middle of the home page to click on a graphic or banner before getting to your sales page, they may never return. You've got one chance to get the visitor's attention and keep it. Make the most of it.

5. Generalization

The most effective way of selling on the internet is to personalize your web site to reach your target audience. Many web sites are general and try to reach everybody. The reality is that you can't be everything to everybody. The business owners who are successful on the web normally have very specific products or services that target a niche market.

SOLUTION: Make your site as personal as possible. As you're writing, pretend that you are face to face with the customer. Present your web site in such a way that the visitor feels like he just walked into a store in his hometown. Also, stay focused on your target customer (one who would be interested in "your" product.)

These five mistakes should be avoided at all costs if you want to build an effective and successful web business.

Design your site to sell!

To Make Your Own Web Page

Here is the hard way. First, you have to decide on the overall layout. Do you want a header or not. Most sites you have seen have headers but how do you create one. You open Photoshop and start to play with some shapes, colors, find some clip-art and when you are all done you have something that doesn't really look very professional, and it took you all day to create.

Now you have to think about the rest of the layout. You know you need a headline, but how big should you make it? What color should you make it? How big should your sub-headline be? What color should that be? You spend about three hours playing back and forth with sizes and colors and you finally think you have it.

Now you look at your other text. Your bullet points listing the benefits don't really have the impact you want. But you don't know how to add those big check marks that you see on other sites. You know your testimonials should be segregated in boxes with different backgrounds but you aren't sure how that works. You think it has something to do with tables but they don't seem to work right when you try to insert them. You look at the HTML code to see if the answer lies there, but you realize you may be in over your head.

That's the hard way, here is the easy way. Find a reputable graphic design shop that knows how to put a sales page together. Tell them what you want and how much you want to spend, they design the page, and you are done. While they were doing that, you spend all the time you would have spent trying to design your site, working on your marketing plans so that when your site goes live you are ready to drive traffic to it and generate sales.

If you choose the easy way, there are some things you should look for when hiring a graphic design group to do your work. There are lots of graphic designers that will create wonderful looking pages for you. The problem is, those wonderful pages won't sell anything. You need to find graphics professionals who are also sales professionals. That is much harder to do.

You want a graphics company that knows internet marketing. You want to find graphic designers that know how important headlines are, the importance of a good header, how sub-headlines work through the sales letter, how testimonials should be used and how they should be formatted. The graphic designers should know the flow of the sales page process from the attention grabbing headline all the way down to the prominent guarantee with the large guarantee badge to make sure the viewer doesn't miss it.

You also want a graphics group that won't cost you an arm and a leg. You don't want to mortgage your house just to have a website designed. Good graphic design groups should have some reasonable cost packages that you can use without breaking the bank. Sales page templates are a good example of a value priced solution. A good firm will be able to provide you with templates, optimized as sales pages, that you only have to cut and paste your text into.

You have two choices when it comes time to put your sales page together. You can spend a lot of time and effort on your own, get frustrated and end up with a less than professional looking site, or you can do it the easy way. Hire a good graphics group with internet marketing knowledge, and let them do it. Spend your time on marketing, which is how you make money and let someone else take care of the mechanics.

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About Author

Both Charles K & Ray Johnson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Charles K has sinced written about articles on various topics from Motorola Cell Phone, Computers and The Internet and Computers and The Internet. . Charles K's top article generates over 2400 views. Bookmark Charles K to your Favourites.

Ray Johnson has sinced written about articles on various topics from Online Marketing, How to Sell on Ebay and Internet Marketing. To find out how you can utilize graphics and design templates to enhance your online business, and get profitable advice to making money online, talk with Ray Johnson - Google.com No.1 Ranked eSeller:. Ray Johnson's top article generates over 74000 views. Bookmark Ray Johnson to your Favourites.

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