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Marketing Strategy And Tactics
Kiran Voleti
Internet marketing can do?
? To generate worldwide internet presence of a company or an organization.
? It can give exposure to the outside corporate world.
? It can generate sales leads
? It can give fast response and information request to the potential buyers.
? To build a confidence to the customer
Top phases in Internet marketing:
First know who your customer is and what is your offer?
Phase 1: Research your Market
Phase 2: Prepare an Analysis
Phase 3: Prepare a Strategy
Phase 4: Monitor your performance
Importance of Internet Marketing:
? Home potential buyers will always use internet to buys product.
? Buyer can have a clear visual pictures and description about your product or service
? Instant purchase transaction is easy.
? Reference to your website is easy.
? It will impact productivity of your company
? It can increase your Brand Identity
Key necessary steps to have success in Internet marketing:
1.Web ApplicationRelated :
? Website with easy navigation systems
? Good Quality Content
? Clear User Interface
? Content management System
? Web based customer support
? Live chat application
? Secure transaction support
? Affiliate and reseller marketing system
? Landing Page
? Forum / Message board
2.Multimedia Online marketing collaterals
? Video & Audio explanation of your product or service
? Banners and skyscraper advertising
? Pop up ads
? Pay Per Click Advertising
? Opt-in newsletter service
? Link exchange program
Four important factors can influence your Internet marketing Success:
? Density
? Proximity
? Saturation
? Depth
Where you need to spend your money in Internet marketing:
Best key players are
? Google Adwords , Google Adsense , Google base , Google Catalogs
? Yahoo Search Marketing , Yahoo Stores,
? MSN Search beta
? Next-Tag
? LookSmart
? Business.com
Tips for your Internet Marketing Campaign:
Consider Google Adwords
? Target right Audiences
? Research your keywords
? Test multiple ads one by one
? Include targeted keywords in your ads
? Drive traffic to relevant Landing Page
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