But one of the challenges of marketing our businesses online is figuring out how to reach through the cold, mechanical computer screen and make a real human connection. Remember, people want to do business with people they trust. So, what can you do with your articles to establish trust online with people you may never see or meet in real life?
Five Ways to Build Trust & Win Customer Confidence with Article Marketing
1. Don't stop writing.
You can't submit one or two articles and then expect to be regarded as an expert in your niche. It is the accumulation of repeated positive experiences with you that makes a lasting impact. As you're doing your article marketing, for more detail www.internet-copycatting.com you should regard each article as a way to grow your relationships with prospects and clients. Decide on an article submission schedule that you think you can consistently complete long term.
2. Show readers that you're worthy of trust.
To build trust online, you want to show authenticity. So, before you write one word, think how you want to come across as a person. The more you're willing to let your guard down and portray yourself as a real person, the more you'll be rewarded.
3. Connect with readers by showing them that you started out just like them.
Remember, most people buy on emotional impulses and not on logical, intellectual decisions. That's why during my speeches to large Internet marketing conferences and in my articles, I explain how I couldn't find a job and how I put my parents into debt as they tried helping me pay my bills. I explain how I even had to ask my grandparents for money. And I talk about the mistakes I made.
After the connection is made, then I show my audience how I've become an article marketing success. When you show readers that you started out just like them, you will build an instant connection and you will give them hope. This will make it a whole lot easier for them to buy your products or services.
4. Show your results.
You have to give readers a reason to believe your advice. So quantify your results as much as possible and proudly show them. For example, you can end our article like this way:
?By following my advice above, Marketing Expert Scott Gradstein went from just 8 links on Google to more than 2000 links in just one month. His website traffic quadrupled from year ago levels, for more detail www.instant-marketing-articles.com After the second month of doing article submissions, his traffic increased another ten percent to set a new 5-year high water mark on web traffic.
5. Realize the huge impact recommendations bring.
When we write articles, we're trying to make connections with people who we may never meet or talk to in person. It's natural for anyone looking at information on the Internet to think, "Hmmm, can I trust this?" This is why third party recommendations pack a punch, especially if you're trying to promote a book, product or service.