Sure you can make a quick dollar selling a few items to a few random people visiting your site, but that's short term thinking. Without a list, you have to be constantly marketing and looking for new prospects to generate cashflow from your product or service.

Let me repeat it again, the big bucks is in your list of subscribers. In fact, you can substitute the word ?money? for ?list?, if you want any long term success as internet marketers. So the above quote could be read like this, ?Lists makes the world go around,? at least for you as a successful internet marketer.

And since having a list is equal to having money, having more lists will give you more options for your life. Why are lists so profitable? Let me give you 3 simple reasons:

1. People who subscribes into your lists already shows interest in your product or service

2. People who show interest has a higher percentage of purchases.

3. You can market your product or service to your pool of subscribers until they opt out, which

means a more consistent source of $$$ for you!

Of course, there are many other profitable reasons why lists are the most important attribute for your internet marketing success, but those are just some of the basics you need to understand for now.

You may be making good money without a list right now, but unless you have a list, you haven't tapped into the true income generating vehicle of the internet. It may be true that lists aren't everything, but hammer this into your brain, THE LIST (LIKE MONEY) IS MOSTLY EVERYTHING!

Without a list, how would you be able to market a line of your products to customers that already show an interest in related products? How would you be able to set up joint venture agreements with people who wants to market their product to your list ? therefore helping you make more money without you having to develop a new product?

You see, if you have a list you can sell an entire line of product that you have now and in the future. And you can sell other people's related products (if it has no conflict) without you putting in time, effort, and money developing a product!

If you haven't collected any emails at this time, it's not too late, set up an opt-in page on your website and start building your list of subscribers. Remember the wise saying, ?He who has the list, makes the rules?