If you are serious about real estate investment, you should think twice about your requirements for purchasers or tenants. In most cases, if someone is ready to purchase a home without going through a traditional bank, it is because they don’t meet all of the requirements to qualify for a standard mortgage loan. That means you can’t expect your customers to come to you with golden credit and a huge down payment. Considerations must be made, and other ways of assuming financial responsibility must be explored.

Seller financing is an excellent alternative to general mortgage loans. In some cases, there are concessions you will have to make, but you can make up for any losses in the future. As the seller, you need to realize that, in order to target the largest part of the market, you’ll need to modify your requirements for selling your real estate, not having the same requirements as a bank. Remember only about 1/3 of the general population can qualify for a mortgage loan through a traditional lender. In order to get to the other 65% and be able to make money, you need to respect the needs of these individuals.

Seller financing is a great way to target an area of the market that is twice as large as that which is cared for through traditional financing. In fact, a number of those who do qualify for the usual mortgage loan are beginning to prefer seller financing options, meaning you have the ability to reach the entire buying population with this option. As you become more familiar with the real estate market and receive proper training, you’ll only get more comfortable with this non-traditional form of financing and earn more through this popular choice.