I didn't believe it until I started making sales every day.
Let's go back a few years and see what I mean.
I first started trying to sell products online about 10 years ago. I can still remember the big sensation then was something called "Internet Cash Machines" or ICM for short.
Basically, the product was what I refer to as a "replicator" product. You had to pay $29 or so and what you got was a website that you had to upload to a server and then just "replicate" or duplicate the same page you had purchased from.
Since that time, there have been literally thousands of these "replicator" type products produced. Step one is to buy, step 2 is to download, step 3 is to upload the site to a server, and then wait for sales.
And the "wait for sales" part is where all of these products fail.
You cannot "wait" for sales. They will never happen. You have to do something to drive traffic to your website so that people will see it and have a chance to buy your product.
When I figured that part out, I discovered PPC advertising. You put ads on search engines and only pay when people click on them. When the prospect clicks, he or she is taken directly to your website.
At first, I made a few sales - I was so excited. After a day or two, I checked my PPC account and found out that I had spent TWO TIMES what I had made.
Wait a minute... I was trying to make a profit here, not lose my shirt.
So, I had to go back to the drawing board.
And after some long researching and testing, I discovered the "holy grail" of internet marketing and sales. I'm even going to tell you what it is... ready?
The Big Secret: an audience
What? That's it? Yep - in a nutshell, that's it. That's the secret of getting sales online over and over.
Here is what I mean: you can sell sand to people who live in the desert if you constantly "pitch" the ones who are interested in sand. At some point, someone will buy.
If you have an "audience" for your product and you "pitch" the product to an audience that is already interested, you will make sales. It's that simple.
So where does this audience come from? That's another topic I'll save for my next article. Stay tuned!
