So you have a traditional offline business. Maybe it is a brick and mortar business like a retail store. On the other hand maybe you have a professional service that you offer to local home owners. So far you have made it without requiring any assistance from internet marketing strategies whatsoever
So why now should you look into researching a local Internet marketing service?
I'll give you 3 good reasons why you should consider adding online marketing to your arsenalof marketing strategies.
1) Choosing an internet marketing agency means to fix a marketing promotion that is not working-- immediately. Up until now you may have invested in traditionaladvertising such as yellow page, flyers, magazines, newspapers, radio or val-pak. And you may or may not be satisfied with the results. This type of advertising is a one shot deal. In other words? You lay out cash for your advertising and then sit by the phone hoping it will ring.Think about that for a moment. You invest $1,500 a month for a newspaper ad?not knowing if this advertisement will pay for itself. Once the ad is placed, you have to wait 365 days & $18,000.00 later to tweak your marketing message.
Can you imagine having an Internet marketing service that will show you how to tweak your online marketing message with a few clicks of a mouse? That's right, if it doesn't seem to pull you can change your website design or website promotion or sales letter at the drop of a hat. In other words you do not have to wait a year to see a change in your results. That leads us into the next point.
2) Finding an agency for internet marketing means being able to test and quantify your marketing message immediately and then being able to adjust your message for maximum results. Did you know that you can take an offline advertisent you are about to run in print, and throw it up on the internet to let the public decide if they are interested in it or not? Think of your last ad that bombed. How much would this have saved you? All of this can be done with online marketing tools like pay per click (PPC) services These online tools allow you to test your headlines to see which one you should go with. Did you know that by changing a word or two you can dramatically improve your results by up to 1700%? Can you see how this could make a huge difference in your bottom line?
3) Choosing the right internet marketing service means identifying exactly what the specific wordsyour potential clients are eagerly searching for on the web. The funny thing is that most of the time these keywords are not what you would think they would be. What if you designed your website around all of the wrong keyword phrases? Sad to say we see this all the time when websites talk over our head using industry phrases that we have never heard of before.
Can You see how working with the right internet marketing service can actually pay for itself?