1. I guess the most important thing about article marketing is that it works. As an Internet marketer you can expect to increase traffic to your website with a well written article.

As in many things with Internet marketing, it becomes a numbers game, and the more articles you have online for more traffic you can expect to get. It will increase as opposed to decreasing.

2. Article marketing is free, or at least it can't be! What I mean by this is you can write articles and submit them to some of the top directories and the only investment that you will have is your time.

If you want to speed up the process and expand your article marketing efforts. You can use an article submission service which will allow you to reach more directories quicker. Two fo the most popular are Submit Your Article and Article Marketer.

3. Article marketing is great way to educate consumers and solve problems for them. The smart article marketer writes articles that solves people's problems and then lets them find him via his resource box. People are looking for answers to problems and a well written article can do that.

4. Article marketing is a long term approach to getting traffic and making money on the Internet. As you get more articles online, those will be archived and can be found for years to come.

Unlike forms of paid advertising, where the minute you quit paying you lose your traffic, article marketing can be around to generate traffic for you for a long, long time.

5. Writing articles is easy to do. You really do not have to write a masterpiece, but rather write something that is interesting and solves a person's problem. Anyone that can speak and talk can write articles and make money doing article marketing.

This is five of the best things about article marketing. If you are not currently doing that you should seriously consider adding it to your traffic generation mix. It is a form of marketing that can pay off big for you over the long haul.