* First, add a 'Johnson Box' to your sales page. What is a Johnson Box you ask? Glad you asked . . .

Some say it's named after the 'Johnson Boxes' at train stations that have offers and brochures displayed, but most agree and credit a direct sales guru named Frank H. Johnson who wanted to increase the conversion rate of his sales letters.

He decided that instead of making his potential customers read through a long sales letter before making his offer, he would highlight it in a rectangular box, centered, and placed at the very top of the letter above the greeting.

The results were fantastic, and the rest, as they say, is history. It's a no-brainer. The box really stands out at the top of the letter, and catches your attention. Your eye just automatically gravitates to the headline. There are statistics claiming the addition of this one little feature can boost sales by almost 20%; which is well worth the effort.

Just remember to put your offer, the main benefit of your service or product, and the URL to visit inside the box. If you have a guarantee now's the time to tout it and if the offer expires in the near future that's even better. (This adds the ticking clock element.)

* Simple changes in your headline can produce unbelievable improvements in your conversion rates. Your headline is probably the most important part of your sales page. You need to hook your visitor and make sure she knows what your website is about, within the first 5 seconds.

Two of the most powerful ways of doing this are to either ask a question or remind them of their deepest worries - or better yet, do both. Why? Because questions grab their attention and beg to be answered and by reminding them of their problems they become more emotional; and buying is an emotional decision.

* Drop caps continue to prove themselves on sales pages while marketers continue to overlook this easy improvement. Maybe that's the problem; it seems too simple. But testing it has shown this simple change will increase conversion rates.

Long before there was an online to advertise on, many advertisers and marketers were using drop caps to improve sales; you'll recognize names like American Express, Dove, Ford, IBM, Kodak, Shell, and Sears.

This one change could improve your conversion numbers by over 10%.

* Adding a post script (P.S.) is very compelling. Maybe it's because it seems more personal; but the P.S. is almost as important as your headline. There are several things you want to remind your reader of in the typical post script; tell them again about the guarantee, remind them of how bad things will be if they don't have your service or product and show them that ticking clock once more.

Making these simple changes to your website or sales page should be enough to see a marked improvement in your sales figures. As with any changes to your website - test - test - test.