There are countless websites in the net. Competition is tough and it can be quite difficult to drive traffic to your site. Traffic generation is crucial to your e-business marketing campaign. To survive, you need to generate more traffic and interest to your website. Here are three effective methods for doing just that.

Your traffic represents your prospective customers. The more traffic you generate, the more chance there is for people to buy your product or your service. You need to create an effective marketing plan in order to create interest among people.

There are many ways to generate traffic to your site. However, you don't want to generate just any traffic, your aim should be to generate free targeted traffic. You should consider employing different methods for generating targeted website traffic. Do not limit yourself to just one method. The following are three free site traffic generation methods that you can try.

--- Step 1: Write and submit articles

Everyday, people would visit Google to look for information they need. By writing highly informative, unique and interesting articles and submitting these to high-traffic article directories, you will be read and your articles will become your website's advertisement.

People who found your articles informative and helpful would go to your website for more information. If you continue along this vein – writing and submitting more articles – more people would trust you and your business over time. Your articles would generate much interest that it would be difficult for search engines to ignore them and your website.

In time, your website will appear in search engine results every time a prospective customer searches for a product or a service that you could provide. At the very least, your articles will appear in these search results and they will lead search engine users to your site.

When you submit articles to different websites, make sure that your articles are fresh and interesting. Add a link to your website as well. Remember that your purpose is to generate traffic to your website. Be mindful of keywords that most people would use when searching for a product, service or any information when you write these articles.

--- Step 2: Use viral marketing techniques

This type of marketing, if employed effectively, would generate more targeted traffic than you thought possible. Viral marketing involves using viral videos which are very effective forms of advertisement. People just love passing on videos to others. If you can just make videos that people find worthy of forwarding to their friends (maybe because they're hilarious, or super silly or wonderfully odd), then your company can become known to a lot of people. Of course, your videos must have your company information so people will know where to find your site.

Viral marketing can also take occur through viral e-books and viral software. Viral e-books are informative guides that people find good enough to forward to their friends. Viral software refers simply to applications that people find useful enough to refer to their friends.

People generally pass on by mouth their positive reaction to any business, product or service. This is how the viral aspect of this type of marketing takes effect.

--- Step 3: Optimize your site for search engine queries

You must endeavor to make your site get recognized by prominent search engines to be relevant in your keyword category. The more relevant your site is (according to the search engine ranking algorithms), the better your search engine ranking will be and the easier you will be to find through search engine queries. Therefore, make sure to undertake search engine optimization.