It's no secret that there are loads of cash to be generated online. Internet marketing is huge, but it is still just that: Marketing. You have to develop an understanding of how the Internet works. Without a working knowledge of what makes the giant function, you will find it most difficult to avoid becoming one of the 97%+ failure statistics.

Here are some of the all too often overlooked Internet marketing concepts that you must address regularly if you wish to succeed:

- You have to study your intended demographics. That means that you need to do research about what you will sell and more importantly, who you will sell it to. Not every product will sell in the long run. You need to promote a product with implicit and repetitive value. You also need to figure out whom to try to sell it to. Even valuable products have certain groups who will buy them and those that will not.

- You need to understand the concept of niche marketing. A niche is a subgroup or groups within a given industry. Where the industry may be bicycles, the niche that you target may be Italian racing bicycles. By specifying, you greatly narrow the odds of touching the right people. You also minimize promotional expenses by avoiding contact with the wrong groups.

- If you make your product difficult to find for your intended niche, you will not generate leads and sales. You have to place your product where it just about jumps into their laps. When it is easy to find, you will convert more sales, period. Google Adwords is an excellent choice to consider. Most people begin searching for what they wish to purchase on a search engine and Google is by far the most popular.

- You need to follow up with your prospects converted or not. If you make a sale, follow up. Ask questions and find out what you did right and what you could have done better. If you fail to convert a prospect, follow up. Find out what you did incorrectly to determine what not to do in the future. This is an integral element for increasing your conversions and ROI.

Remember that Internet marketing presents unforeseen opportunities to generate massive wealth and success. Also remember that most endeavors to do so fail. It is a hard fact, but one that can be avoided with attention and diligence. Prosper through Internet marketing!