A website distinguishes itself from other websites. This is the main reason as to why the search engine rankings of websites differ from one another. But naturally different websites require separate methods for their development. This should be the core of the structural policy of any SEO working plan.

In the following line we discuss the types of different websites with some illustrations.

Low Recognition: The websites with very little recognition take longer duration to attain better search ranking.

Little Experience: Relatively newly introduced websites do not enjoy the positive respect from visitors in comparison to websites present in the market for a considerable longer period of time and have become reliable.

Faulty Past Records :When a website crosses the preset boundary line of fair play, it is seen as an offence and generally goes with a mark of caution only. Repetition of such imperfect happenings on the part of websites is taken as a serious offence resulting in due punishment.

Lively and Up-to-date Nature: Websites dealing with recent topics attract attention of a huge section of visitors. Descriptions of lively subjects and incidents also have a large following when produced in a regular fashion and are updated.

In other words, it is the process of enjoying the confidence of search engines in terms of reliability, which makes a website distinguishable from the other. When a new website with very little experience is combined with a site-wide link has every possibility to bear a positive spam signal .On the contrary, such combination with an experienced old website will result in just the opposite.

Any type of deviation from the common norms of the procedure is considered as a mistake and is punishable, even incurred by chance. Generally, it is a duration bound penalty and is revoked only after the lapse of such penal period, depending upon the reliability factor of the website.

The primary indication of your website being put under penalty net is obvious when it starts showing erratic rather irregular position in search engine rankings. This unnatural movement occurs when Google readjusts its elements in the search mechanism as per its daily schedule. Once your website qualifies for a positive signal from Goggle, your website returns back to normalcy and enjoy your original traffic

Reliability Factor: We discuss below the importance of reliability , that can affect several things in the website

Exclusion of Copies: Only a single example of a specific type of content in the search results is what a search engine would like to furnish. Search engines have adequate technique to identify the original author of a particular content amidst various copies and will allow the original page only to be visible. In rare cases and particularly in robust media sites, copies are also made visible along with the original. Conclusively, it is the reliability factor and the trustworthiness of a website that influences all these variations.

Development Process :Newly born websites do depend a great deal on their activities. They keep on adding links after links to their character and wait for improvement. There is a minimum level, which, once reached, will automatically open the gateway for incoming referrals from search engines. This minimum level is the level of reliability that any website has to attain to gain a status in the search engine ranking. Naturally, with the passage of time the trustworthiness becomes more powerful and hence the positive reaction from search engines are evident in search results.

Lookout for Mistakes: A regular checking process is undertaken by search engines to identify signs of spam sites. These signs are different in nature for different sites. Some sites may present uncanny outlines and are not marked as negative ones due to their longer existence as a domain in the web. Whereas, newer sites with the same degree of mistakes would have been penalized

Being Up-to-date : Being up-to-date and refreshing means a lot to search engines. Sites with enough guts, posting variety of spirited contents in a regular fashion are rewarded immediately by search engines in the form of high rankings. Dull matters though posted in a regular way do no get such acceptance.

Author is the owner of SEO Company. This company has helped hundreds of sites to gain ranking and visitors with its seo services.