It forms the longitudinal arch of the foot and functions as a shock-absorber when you walk or run. Irritation or inflammation of the plantar fascia occurs primarily at its attachment to the heel bone or calcaneus.

Symptoms of plantar fasciitis usually occur in the morning when the patient gets out of bed. The pain usually subsides after a couple of minutes, but returns with prolonged sitting. This is due to a tightening or contracture of the plantar fascia at rest. When standing the fascia stretches "suddenly" causing pain at the insertion. As the fascia "stretches out", the pain subsides.

If untreated, the pain worsens and increases in duration. Plantar fasciitis is further aggravated by poor fitting shoes, barefoot ambulation, and aggressive sports activities.

Treatment for plantar fasciitis is usually conservative in nature. Rest, non-steroidal anti-inflammatories, padding, alternative shoe gear, arch supports, orthotics, stretching exercises usually improve the condition.

Cortisone injections are sometimes necessary to reduce severe pain, and if conservative treatment and time have not improved the condition, surgery is sometimes indicated.

Arch supports and orthotics (custom made arch supports) are a very popular treatment modality among Podiatrists, Chiropractors and Therapists and have proven very successful in controlling abnormal gait, excessive pronation and support of the plantar fascia. In many instances, these devices cannot be worn due to shoegear restrictions.

Since most of the damage and irritation of the plantar fascia occurs during the day, with prolonged standing, walking and physical activity, an alternative to orthotics and arch supports was limited. Until Swede-O developed a unique and supportive brace called The Heel-Rite.

The Heel-Rite is a combination ankle brace and arch support. The patented Heel-Rite provides effective daytime treatment for Plantar Fasciitis. The Heel-Rite is comfortable to wear and low profile in design.

The brace contains a support strap that lifts the arch and provide compression to the plantar fascia and stabilization of the longitudinal arch.

Another unique feature of the Heel-Rite is the brace material. Swede-O utilizes a Thermoskin Thermal fabric that has been clinically proven to increase subcutaneous skin temperature 2-3°F for optimal level of heat therapy.

Thermoskin's patented Trioxon® lining creates a micro-climate that maintains elevated skin temperature while still allowing the skin to ventilate for long-term user comfort. The spiral structure of the Trioxon lining lifts moisture away from the skin and traps air within the lining to help prevent excessive perspiration.

This combination of ankle and foot stability, heat therapy, and arch support with compression makes this a great alternative to bulky arch supports and orthotic inserts. The Heel-Rite fits into most shoes and is very adjustable, coming in just two sizes. It is universal for left or right ankles.

It is always recommended that you consult with your treating doctor to determine the cause of your orthopedic condition and the appropriate treatment.