The rise of the internet and online world has promoted a huge expansion of article marketing. Today there are sites and directories devoted to publishing article for marketing purposes. These sites may contain information on a general scale or sites can be found for very special and specific interests. As long as you follow the sites' guidelines and format then you can post an article.

Focus on planning ahead. Are you going to write every day? And if so, how many articles per day? Which topics will you cover? Where are you going to send your articles? How will you analyze the data you get from your strategies, and how will you manage it? Plan all this before you get started, because in the long run you'll thank yourself for being well-organized, and well-planned.

Blog content syndication is based on the same concept. But you don't submit your articles to article directories. You submit your content to blogs. These can be public blogs, or privately owned blogs. Both can work. Another difference between article submission, and blog syndication is that you are allowed to include links in your content when you submit your articles to blog. This type of links are also known as in-content links. This is a very effective method of driving traffic. If you use the right blog network, you should be very happy with the results. Some marketers call this article marketing 2.0.

Local recognition starts occurring when you meet people who say they know you, and it's because - you guessed it, they've read one of your articles in a local magazine or newspaper.

Video Marketing - You know how interested you get when you see someone's pictures and you can then put a face to a name? Well, imagine how powerful video can be? All you need is a camera, a script and some simple editing software and you are good to go! Once you're finished, insert your link to your site at the bottom of the video and BOOM, more exposure and you're viewed as a leader once again.

Use Article Distribution Sites. There are several website directories that are popular resources for webmasters and ezine publishers seeking quality articles to republish. When your articles begin to be republished on other sites and ezines, this creates a viral effect and can bring quite a bit of traffic to your own website!

You can write your own newsletter, or if you are pressed for time, send out a quote or a tips list, or pay someone else to do the writing - purchase a pre-written newsletter in your area of specialty. Inject your own personality into the ezine so that people come to know and trust you over time.

Article directories receive tens of thousands of hits daily from people looking to read the information writers like you are providing. They are also a resource for bloggers and other website owners that are looking for content, more on that in a moment. When people visit these article directories usually through search results they are taken immediately to your article, where the visitor will read it and hopefully click the link in your resource box that takes you to your website.