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Video on Importance Of Customer Feedback

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Importance Of Customer Feedback
Himanshu Juneja
Feedback is very essential for any organization's success. It will tell and keep the managers updated about the organization's strengths and weaknesses. Thus they can work upon them and try to eliminate those weaknesses. Employee feedback should be encouraged by the managers as it tells them how motivated and satisfied the employees are in an organization.
Positive feedback is a direct communication between the manager and his subordinate about the task he has not performed in a desired manner. It should be taken and given impersonally , without criticism and without giving a let down feeling to anybody. It needs to be more of factual . The manager should provide a path for resolution of issues at hand. Criticizing the employees will hurt them, they might turn rigid and they might not accept the changes required. Feedback should be given immediately after the incident/ event. It should be given timely and at right place. Use of harsh tone should be avoided. The manager should begin with a positive feedback. If the person has performed well and accomplished / over achieved his targets, he should be appreciated. This will keep him motivated and the manager this way will get a skillful and well motivated team of employees which in turn will contribute to organization's success. Negative feedback can be given but it should be given tactfully. The manager should be specific in telling the employee what went wrong, how can it be handled now, and what impact it had on other employees in organization and on society at large. The employees suggestions and views should also be taken into consideration.
Positive feedback helps a person to improvise himself, to learn new skills, to rectify his mistake so that it is not repeated in future. It aims at providing solution to the problem . It helps to build relationships between managers and employees. The managers should give valuable suggestions to their employees in a tactful and polite manner. The employees will value their expert suggestions as they know that their managers are experienced. Constructive feedback given to employees should be honest enough and goal oriented. The managers should listen with patience the employees complaints despite being busy . The managers should use positive body language such as a pleasing smile , a good eye contact, etc. Constructive feedback is one which is given generally in private because the person who is given the feedback might feel embarrassed if it is given in front of all other employees. The managers should end with a positive note and the employees should be assured that they are being valued and respected in an organization.
Positive feedback should not be taken as a criticism. The components of the feedback can be negative but it should be delivered in a positive and constructive manner. The managers should be culturally sensitive to the feelings of the employees , and should give them an honest , timely, objective, specific feedback in skillful and tactful manner. Constructive feedback should aim at bringing self-improvement and development in an employee.
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