Yes you want to have a high conversion rate of turning visitors into customers but as long as you are getting a healthy amount of web traffic, you will make a good profit.
What if your conversion rate is one percent on a product that pays you a twelve dollar commission? Not much right? Now imagine getting just one thousand visitors to your website every day. Out of those visitors, ten people buy your product. That is one hundred and twenty dollars per day. Not bad.
There are a number of ways to increase web site traffic. Everything from article marketing to pay per click but it all comes down to:
1. Getting visitors to your website
2. Getting as many new visitors as possible
3. Getting visitors to view more of your web pages.
Getting new faces to check out your website is the toughest. Each visitor is different of course. Some may like flash intros or a complete multimedia website. But one thing most visitors have in common is they expect quality, useful information. Content is still king on the internet. Even the people that are bowled over by your media presentation will leave in a hurry if you do not provide them with helpful information.
This is where research comes in. Study and planning can make you more successful with less effort. Plunging in right away without a clear strategy will just lead to a lot of unnecessary mistakes, frustration and a strong desire to quit.
The title of your website and domain name should contain your main keyword. You can use the free overture tool to get some ideas as to what people are searching for.
There are millions of websites on the internet so it is very important to make your site user friendly. That means it should load fast and be easy to navigate.
As a rule the overwhelming majority of your traffic is going to come from search engines. You will hear about black hat techniques designed to catapult your website into the top ranks. Avoid them. The sole purpose of black hat is to trick the search engines. Google, Yahoo and MSN are well aware that many people will try to game the system in order to make a fast buck. That is why they are always changing the way they analyze and rank a website. The best approach to growing your web site traffic is to give the search engines exactly what they want: good content.
This also helps you get people to view more of your website pages. The more time people spend on your site the more likely they are to start purchasing your products, sign up for your newsletter or recommend your business. Word of mouth known as viral marketing is not only the best free advertising but it also gets more new visitors to your website.
There are many ways to increase web site traffic. Just remember that if you keep your visitors and the search engines happy by providing a fast loading, easy to navigate website with continuous good content then your website traffic will increase automatically.
