"It's difficult for affiliate marketers to find the tips, strategies and skills needed to target customers and increase conversions. This resource will not only benefit the field of affiliate marketing, but also the many small businesses seeking visibility in the marketplace," said Chris Ellington, CEO of Article Marketer.

The Affiliate Marketer blog brings advice, strategies and skill building to tackle difficult business concepts. The goal of this online community is to advance affiliate marketers' success in building their business and convert visitors to customers.

The creation of the Affiliate Marketer blog is part of Article Marketer's commitment to serving the needs of the outstanding affiliate program they developed, and have continued to cultivate.

Jim Slader, Article Marketer's affiliate program manager, is the blog's primary author. Other Article Marketer staff and affiliates, plus a host of industry leaders, will also provide content for the blog. Content will include strategies needed by affiliate marketers to train, motivate and retain their down-line team.

According to Carrie Hill of searchenginewatch.com, "Small businesses face unique challenges. ...owners don't have a ton of time to constantly monitor campaigns. Time is money. Every dollar and every minute invested needs to provide ROI."

The blog offers easy to understand strategies that are pragmatic and key to thriving in today's uncertain economic environment. Affiliate marketers everywhere can get connected to other industry professionals to learn and collaborate.