There are countless top internet marketing techniques online today. For newbie's in internet marketing the countless advertising options online can be overwhelming. However, banner advertising is one of the top internet marketing techniques used online today. Following several guidelines can lead to banner advertising success and produce a good return on investment for your advertising dollars. Achieving banner advertising success is relatively simple as well, especially for new internet markets. The following are some rules of thumb for banner advertising success.

Trying to find the perfect website to ensure banner advertising success takes some investigation on your part. Some questions to keep in mind as you are thinking about where to place your banner are:

What kind of website do you want to advertise on? Many times the potential website should be closely related to the type of product or service you are promoting. For example, if you are promoting an ebook on good credit you probably would not want to place a banner on a site for the latest fashion and styles for teenagers.

Who is your target market that you are advertising to? Or rather who are you looking to attract to your banner advertisement?

Once you have answered these two questions you need to find the site that fits your criteria. One excellent tool to help you do this is alexa.com. Alexa.com is a site that ranks websites by the amount of people that visit the particular site. For example, if you enter yahoo.com into alexa.com, it ranks yahoo.com as number 1. This means yahoo.com is the number one most visited website in the world. Sites with low rankings have a lot of people visiting the site; whereas, sites with higher rankings have less people visiting the site. The best rule of thumb is to find a low ranking site that is affordable for your advertising budget. It is also best to place banners that have an alexa.com ranking of 200,000 or less.

Once you have found a possible website to advertise on, you should analyze the site by asking yourself the following:

Would my banner visually fit into the website? Look at the color scheme of the website and that of your banner. Will your banner standout and make people want to click on it?

Does the website have flashing banners or are the banner static? What size banners are on the site?

What is the cost to advertise the banner on the site? Usually banner rates will be either a flat monthly (or multiple months) rate or on a CPM basis. A flat rate will give you unlimited exposure for your banner for the time indicated (one month). CPM means cost per 1000 impressions. This means that you pay upfront a determined rate for the website to how your banner 1,000 times.

Now that you have found a good potential site, it is time to make the decision of whether or not to investment your advertising dollars into the site. It is important to understand at this point that once you have spent your money on advertising on the internet it is gone. This is important to understand so that you do not make unwise investments in advertising. One the best ways to be certain that your advertising dollars are going to ensure banner advertising success it to have communication with the owner of the website that you are looking to advertise on. Build a relationship with the website owner before you place your banner on his or her site. By building this relationship, you will be able to possibly negotiate a better rate for the advertising, learn more about how the site works and will receive inside information on the site for better results. Sometimes websites owners will even help you create your own banner, if you do not have your own.

Clearly banner advertising is one of the top internet marketing techniques available today. Following the guidelines explained above will put you on the right path to ensure your banner advertising success and will help you get a good return on your investment.