Many website owners find the task of creating a website and then promoting that website a daunting prospect. This is especially true for anyone who is creating their own website for the first time. Although they may have great knowledge about their website niche, this is not enough when it comes to generating traffic to the site to get the information read. Unless a website owner is creating a site on an obscure topic, the likelihood is that there will be millions (or sometimes billions!) of websites to compete against for search engine traffic. This means that the site needs to generate the all important backlinks that play a significant part in many of the top search engines algorithms for high search engine placement. This is where writing and submitting articles to article directories can be very rewarding, but this is not the only benefit that article writing possesses:

- Aswell as the backlinks that are provided to a website, an article also provides an opportunity for an author to display their expertise in a particular field. The hope is that readers would then be encouraged to find more of your articles and to visit your website for further information that would be of interest to them.

- In all probability the visitor to the article directory who has decided that an article is of interest to them is reading the article because the article topic interests them. This means that any visitor that chooses to then visit a website in the resource box can be described as a highly-targeted visitor. It’s one thing getting a visitor to a site, it’s another getting a targeted visitor - they are already interested in the topic your website represents!

The level of success that one can achieve from article submission is largely dependant on the article quality and the value of the information it contains for the reader. The article topic will also determine the success and readership of that particular article. For example, it is likely that there is a greater audience for marketing related topics than there is for a niche like coin collecting. This is certainly not to say that an author cannot reap great benefits by submitting such an article. In fact it could be argued that an article written about a topic such as coin collecting has less competition within the article directory sites, allowing the possibility for a potential targeted reader to find it easily.

Article writing and submission holds benefits for all authors, no matter the topic of the article. Concentrating on the quality of an article and how informative it is for a prospective reader is important, but sitting down and actually giving article writing a go is essential for all webmasters in order to drive targeted traffic to a website.

Article submission should not be underestimated - it is one of the best promotional tools a website owner possesses.