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Customer Lifetime Value Calcul...
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Marketing Tip - Life Time Valu...
Lifetime Value Of A Customer
Gen Wright
One common problem that many new affiliate marketers have is to find a lucrative market. Usually, highly experienced affiliate marketers know how to conduct research and spot opportunities on the Internet. This ability doesn't come overnight. Expert marketers spend lots of time testing things out, and honing their ability to find good markets.
One quick way to pinpoint a lucrative market, is through affiliate marketing. Make full use of affiliate marketing to promote products that you don't own. If a sale is made, you make a percentage of the sale. If the traffic that you send doesn't convert, you earn nothing.
You don't risk much when you get involved with affiliate marketing. You usually start by generating traffic for the offer. All it takes is a hundred visitors or so, and you have all the data you need to make an assessment for the offer you are promoting.
This is the best way to test a market. You don't need to spend a single cent on product development. Once you find a strong offer, make plans to penetrate the market.
It all begins with affiliate marketing. You can test as many markets as you like, using similar methods. The results will be revealed to you in a matter of days.
Once you know which markets are profitable, just place more emphasis on those businesses. Repeat the cycle again to make more profits.
To scale your internet business, you may wish to build a list. Sounds simple enough? That's because it is a simple business model.
Here is an example. Let's say you start off with just one product, and you sell it for $47. When you make a sale, you earn 47 bucks. If you make 10 sales, you make $470. To make more money, you have to acquire more customers. If you don't, you can't grow your business.
Make a quick assumption - you don't get any more new customers. Can you continue to make more money from your online ventures? You can work on developing more products to sell to your customers. That means selling more to the same customer. That greatly increases the customer lifetime value.
The lifetime value of a customer is the amount of money that he spends with you. For instance, an individual who spends $10,000 with you over the next 10 years has a lifetime value of $10,000.
Now the business gets more exciting. For every customer you acquire, you earn $10,000. How much can you afford to spend on marketing?
Affiliate marketers need to do this more often. A sale is made, and a little bit of money is earned, but the customer has been neglected. Try to serve just one customer over and over again. It's much easier to sell to an existing customer than to sell to a completely new customer.
Use a landing page to capture the email addresses so that you can contact your customers again. You may very well be making 10 times what you are making now.
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