If you have never owned a business with an online presence, you may think that SEO refers to some seventies heavy metal rock group. Once you make the leap to the internet with your business presence, however, you will soon learn that search engine optimization is the make or break connection you need to survive in the competitive world of online commerce.

SEO simply means search engine optimization; SEO Houston is search engine optimization for local Houston-based search terms. It is how your customers can find you in the sea of websites that exist in cyber space. Without a strong presence on the search engines your business' online presence is likely to fail.

Get Ranked or Get Lost: The Ugly Truth

"They can't buy what they can't find" is the phrase that most appropriately sums up the need for quality Houston SEO rank, meaning high search engine rank for Houston-based search engine terms. When people go online to find a product or service the first place they head is a search engine. While some are more popular than others it is important to have a good standing on as many as possible to ensure the widest exposure to potential customers.

Getting Discovered for Local Search Terms

Once your website is in the search engines, the next and even more vital goal is to be on top of the list for companies that offer the service or product you provide. This is where search engine optimization comes in. It is the technique of creating a presence on the web that pulls your webpage to the top of the list by creating content that is attractive to the search engines. All of the search engines troll the net for keywords and phrases and determines how important each page is to the subject so that their viewers get the best responses for their search queries.

Why Optimization is Important

Studies have shown that the first five listings on a search engine are the ones viewers take the most seriously. That is where you want your companies page to be listed. Once you realize this, then you will know for sure and forever that SEO Houston is not a relic rock band from the past but the key to your future and you will have begun your journey into internet commerce with the ability to succeed.