ATI technologies is a company that has a name synonymous with graphics cards and on board computer peripherals and most gamers would know them by their famous graphics cards. Basically, there are two names when it comes to graphics cards on the market, and forgetting about the Voodoo name that disappeared a long time ago, we have ATI and Nvidia going at it neck and neck on the gamers market. In fact, if would not surprise you to find out that the gaming and graphics card industry is one that is worth millions of dollars a year.

This is really one hell of an industry that is driving the momentum of computing technology. One of the largest buyers on the market of new products and computer goods is the gamer, who would on average, spend no less than a few thousand dollars every time they do a major upgrade. And this includes things like processor chips, on board ram, motherboards, new computer technology, massive PSU power units, sound cards, peripherals and of course the almighty graphics card. All of this drives the computer industry forward, with billions of dollars being poured into research and development as well.

When you purchase one of ATI's graphics solutions, what you get is a GPU, or graphics processing unit, one of the core features of all modern cards that you should know about. When you consider this, the sort of technology is quite modern, in fact, leaps and bounds ahead of what it used to be a few years ago. But of course, the very core, the very structure of it remains the same in the sense that while the technology increases, the way that Windows communicates with this is that it uses drivers. Even with this product, there are plenty of things that can go wrong with it. The first is that Windows cannot even recognise the product, which means that the drivers were not installed correctly in the first place, and you need to do a quick re detect and re install.

Or, there may be some functions that do not seem to work or Windows prompts you to a driver conflict; all you have to do is go online and get the latest drivers from their website. The last problem and the most common one is that when you are playing a game, there are artefacts or the whole game slows downs and eventually crashes. This is also a normal reaction to old drivers or conflicts, and the trouble shoot is to simply update not only your graphics drivers, but the Direct X drivers as well to make sure that everything works like it should. These are some of the three common ATI driver errors and simple trouble shooting tips that you can follow to make things right with your ATI graphics card. The graphics card is usually a substantial investment that needs to be taken care of and the last thing you would want is to see your few hundred dollar card not work.